Online Business can be anything but the best way to make money fast. With its rising popularity and the fact that the Internet is a powerful media to promote and advertise can help you set up a business and make money in the most comfortable way. Internet makes people life easier, they can search for anything on the internet, be it clothes, food, electronic things, etc. Internet is the best place to set up a business especially that nowadays, it is very difficult to look for jobs because of the economic crisis.
Plugging and marketing online is not that difficult for it won't cost you a lot of money. You just sacrifice some of your time and put lots of dedication and effort to it. You don't need to be very good at web designing just to attract customers. There are too many sites out there where you can get ideas to make your site as attractive as you want. If your Article is about sports, there are various web pages that depict sporty environment.
If you want to make easy money through Internet Marketing, you can do SEO marketing. It's the best way to make money from sales and profits. The goal SEO marketing is increase web traffic in order to promote their product. Doing SEO marketing is the best way to advertise to drag customers to your website and figure out your product. With SEO marketing, you need to submit articles to many article directories, submit web links to bookmarking sites and post links to various forums sites with relevant keywords and containing back links that lead to your website. This way, you become visible to search engines and people won't have any difficulty when they are searching for anything related to the topic that you have written.
When you are good at advertising and promoting your product, your website can have high rankings. Always remember that if you make Traffic, the possibility of making easy and lots of money online is increasing.
in Internet Marketing
Friday, July 15, 2011
Thursday, July 14, 2011
7 Ways To Drive Laser-Targeted Affiliate Marketing Traffic
An affiliate marketer might have all the stuff required for him to be ready to achieve success in a business like affiliate marketing. He might have the required drive, diligence and tenacity to be ready to educate himself as to how the system works. He might have all the tools required in keeping up the business, including a fairly unique and engaging internet site which could earn him a fortune if only the entire world could see it. You see, all of these qualities and skills would prove pointless if he doesn't understand how to drive traffic towards his web site. His business would sink into oblivion along with all the sales, fortune and dreams that he could have realized if he only knew how to win at this particular task. Getting customers who matter, to see one's internet site is a difficult undertaking if you attempt to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the Net as well as the affiliate marketing world has given birth to this very strong competition between affiliate marketers, each of whom has his very own fantastic product to promote.
With all the sites fighting tooth and nail to get on top of one another, how would one be in a position to stand out? Here are, in my opinion, the seven best methods to drive laser-targeted traffic to one's own web site which if followed, would help folks who are hell bent on sticking it out within this business wherever it is sure to take them.
Step one in generating traffic to one's web site is by counting on search websites and what they can do for the affiliate marketer concerned. Because they are preferred for driving free focused traffic, they shouldn't be ignored at all possible costs. Having top search engine positions is crucial in building links and the utilization of the correct keywords is critical in reaching this goal. Once a web site is on top of the list, it is easily accessed by anyone who would like to see it for himself.
The second way in generating traffic to one's site is by getting in touch with other website owners in the hope for a link exchange partnership with them. Locating websites that are related to one's own site is the first task. Once there, the second hurdle is to be able to negotiate the exchange, however, there are a number of websites and programs that can help with this
The third way is through writing one's own articles. This is a useful way in promoting a site, because great, original content that is appreciated by readers will lead them to visit the writer's own site out of sheer interest.
The fourth way is through collaboration marketing. This is one of the best methods of promoting a product or a service. Having a partner through ad swap or banner link exchange is useful to both parties as it enables them to reach a wide client base in a short period of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means letting them bring tons of traffic to a site. Inflating sales would be realized as a consequence, and both the affiliate and the internet site owner will benefit from the situation.
The sixth is by having a listing of subscribers that one may make reference to every now and then by sending your own targeted marketing emails.The employment of auto-responders and personalised newsletters is one way of keeping an eye on them all, and clinging on to them by letting them know about new goods and services is an essential task that should be done regularly by the affiliate marketer.
The seventh is by knowing one's market through and through. It is very important for traffic to be aimed at people who may have a special interest in the theme or subject of one's product. This way, a solid shopper base is going to be made. Once a future client shows an interest in a specific site/product by paying it a visit, one must not mess around in making an attempt to show him that his effort is worthwhile.
Traffic generating methods are vital in trying to make one's affiliate marketing career a success. It is always beneficial to plan one's moves in any business. This is very so in affiliate marketing. If one knows how it is possible to get folk to see what they want to see, then he is on the right track.
in Affiliate Programs
With all the sites fighting tooth and nail to get on top of one another, how would one be in a position to stand out? Here are, in my opinion, the seven best methods to drive laser-targeted traffic to one's own web site which if followed, would help folks who are hell bent on sticking it out within this business wherever it is sure to take them.
Step one in generating traffic to one's web site is by counting on search websites and what they can do for the affiliate marketer concerned. Because they are preferred for driving free focused traffic, they shouldn't be ignored at all possible costs. Having top search engine positions is crucial in building links and the utilization of the correct keywords is critical in reaching this goal. Once a web site is on top of the list, it is easily accessed by anyone who would like to see it for himself.
The second way in generating traffic to one's site is by getting in touch with other website owners in the hope for a link exchange partnership with them. Locating websites that are related to one's own site is the first task. Once there, the second hurdle is to be able to negotiate the exchange, however, there are a number of websites and programs that can help with this
The third way is through writing one's own articles. This is a useful way in promoting a site, because great, original content that is appreciated by readers will lead them to visit the writer's own site out of sheer interest.
The fourth way is through collaboration marketing. This is one of the best methods of promoting a product or a service. Having a partner through ad swap or banner link exchange is useful to both parties as it enables them to reach a wide client base in a short period of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means letting them bring tons of traffic to a site. Inflating sales would be realized as a consequence, and both the affiliate and the internet site owner will benefit from the situation.
The sixth is by having a listing of subscribers that one may make reference to every now and then by sending your own targeted marketing emails.The employment of auto-responders and personalised newsletters is one way of keeping an eye on them all, and clinging on to them by letting them know about new goods and services is an essential task that should be done regularly by the affiliate marketer.
The seventh is by knowing one's market through and through. It is very important for traffic to be aimed at people who may have a special interest in the theme or subject of one's product. This way, a solid shopper base is going to be made. Once a future client shows an interest in a specific site/product by paying it a visit, one must not mess around in making an attempt to show him that his effort is worthwhile.
Traffic generating methods are vital in trying to make one's affiliate marketing career a success. It is always beneficial to plan one's moves in any business. This is very so in affiliate marketing. If one knows how it is possible to get folk to see what they want to see, then he is on the right track.
in Affiliate Programs
Wednesday, June 15, 2011
Rule The Search Engines With Long Tail Keywords
If you're one of many online entrepreneurs fighting to move your business' products or services (or squeeze returns from affiliate marketing), keep this always before you: performing keyword research is the most essential task. The keywords that you use on your website or blog determine how easily people will be able to find your site through the search engines. Long tail keyword research proves its substance at this juncture. If you have selected keywords that aren't relevant to what you are selling, or ones that have numerous other sites vying for the same attention, your results will be disappointing at best. The name of this game is uncovering high-crawl keywords and phrases that have little to no competition when search engines start crawling. The correct use of long tail keywords and phrases will maintain your position with search engines in the long run, as well as quickly ranking your site. So you're asking '˜when do I get started'?'“read on, then, to discover the most important steps you should take to unmasking those profitable long tail keywords.
The real key to discovering long tail keywords is to research effectively and find keywords that are low on competition and high on commercial value. People using the major search engines are searching for a wide variety of things with a wide range of intentions. Some have no specific goal and are surfing the internet for entertainment or curiosity. At this point, they will simply browse through what comes up on the screen. The next level of web searchers are seeking a product or service to fulfill their needs and are looking through all the options available to them. But ultimately, it is those people who know exactly what they want and search to find a very specific site who are the most desirable target audience. These customers, the ones that are ready to give someone their money, are the group that you will want to target the most. The search words that they use are called "keywords" and they are specifically related to what the user is looking for. So when you're researching using your keyword research software, these are the keywords you should be looking for. You will want to keep a list of these keywords, adding to it as you find more.
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Once you perform your research, make sure that you use a text file to save the directory of keywords that you compiled. Then proceed to use your keyword research software again; here, you should input each of these keywords that were compiled. These new keywords are known as long tail keywords. It can be a lot easier to get higher in the rankings through long tailed keywords. A simply "acne cream" keyword would be considered short. But having something like "cost effective ways to treat acne" would be a long tailed keyword. A simple keyword like '˜treating acne' would have quite a bit of competition along with it. Through using a good research tool for keywords, you can find many long tail keyword that the Google tool would not be able to provide.
The bottom line is make sure that keyword research is your number one priority when you set out to rank your sites. A lot of developers have skipped this important step and lost a lot of time '“ and money '“ trying to jockey for position against a large competitive market that is focused on getting those short tail keywords.
in Blogging
The real key to discovering long tail keywords is to research effectively and find keywords that are low on competition and high on commercial value. People using the major search engines are searching for a wide variety of things with a wide range of intentions. Some have no specific goal and are surfing the internet for entertainment or curiosity. At this point, they will simply browse through what comes up on the screen. The next level of web searchers are seeking a product or service to fulfill their needs and are looking through all the options available to them. But ultimately, it is those people who know exactly what they want and search to find a very specific site who are the most desirable target audience. These customers, the ones that are ready to give someone their money, are the group that you will want to target the most. The search words that they use are called "keywords" and they are specifically related to what the user is looking for. So when you're researching using your keyword research software, these are the keywords you should be looking for. You will want to keep a list of these keywords, adding to it as you find more.
<
Once you perform your research, make sure that you use a text file to save the directory of keywords that you compiled. Then proceed to use your keyword research software again; here, you should input each of these keywords that were compiled. These new keywords are known as long tail keywords. It can be a lot easier to get higher in the rankings through long tailed keywords. A simply "acne cream" keyword would be considered short. But having something like "cost effective ways to treat acne" would be a long tailed keyword. A simple keyword like '˜treating acne' would have quite a bit of competition along with it. Through using a good research tool for keywords, you can find many long tail keyword that the Google tool would not be able to provide.
The bottom line is make sure that keyword research is your number one priority when you set out to rank your sites. A lot of developers have skipped this important step and lost a lot of time '“ and money '“ trying to jockey for position against a large competitive market that is focused on getting those short tail keywords.
in Blogging
Tuesday, June 14, 2011
The Processes Followed To Increase The Popularity Of A Website
The keywords play a very vital role for a website to increase its popularity and its visibility. In fact the main point is that whenever any search engine user wants to search for any information the main thing that he does to type the keywords for his desired search and thus the search engine returns the result in the form of links to the websites containing information according to the keyword searched. Thus the keywords are the best source through which a website can get visitors to the site. Thus the keyword research plays a very important role in increasing the visibility and the popularity of any website.
Moreover, the main target of any website is to increase their visibility and the popularity of their website. But to increase the popularity is not that much an easy goal to achieve. The fact is that to make more and more search engine users visit a site it is essential to be on a good ranking on the search engine result pages and as the users are always in the tendency to visit those pages first that appears to them first therefore the main target of any website is to get within the top ten ranking on the search engine result pages. Moreover, with the help of proper keyword research and other tools of search engine optimization it is possible for a website to achieve that goal.
But for the proper optimization of a website it is always helpful if the help of an experienced search engine optimization company is taken. As for the proper optimization of any website the most essential thing is to study the search engine algorithms very carefully therefore a SEO Consultant or a SEO Firm can be the most potential help that you can get. The point is that the search engine optimization companies or the SEO Firms are more acquainted with the search engine algorithms which keep on changing time to time and also it is a fact that as their main job is to deal with the search engine optimization therefore they are better aware of the user needs and their psychology. Thus though it is true that one can work on the search engine optimization for his website himself still it is better t o seek the help of some experienced SEO and get the job done more efficiently and save yourself a lot of time.
There are several factors responsible for the proper search engine optimization of a website. One of the most essential factors in this respect is obviously the link building. The link building is considered to be the heart of SEO and therefore for the better results it is always essential to have proper link building done for your website. The link building for a site also includes link exchange or reciprocal link building. The reciprocal link building for a website is the process in which two websites comes into the agreement that each of them would publish the links of the other site on their pages and therefore in this way there are the chances for each of the websites to share the traffic of the other site. Like this there are several other means through which the popularity of a website can be increased and thus can gain better results in search engine optimization.
in Internet Marketing
Moreover, the main target of any website is to increase their visibility and the popularity of their website. But to increase the popularity is not that much an easy goal to achieve. The fact is that to make more and more search engine users visit a site it is essential to be on a good ranking on the search engine result pages and as the users are always in the tendency to visit those pages first that appears to them first therefore the main target of any website is to get within the top ten ranking on the search engine result pages. Moreover, with the help of proper keyword research and other tools of search engine optimization it is possible for a website to achieve that goal.
But for the proper optimization of a website it is always helpful if the help of an experienced search engine optimization company is taken. As for the proper optimization of any website the most essential thing is to study the search engine algorithms very carefully therefore a SEO Consultant or a SEO Firm can be the most potential help that you can get. The point is that the search engine optimization companies or the SEO Firms are more acquainted with the search engine algorithms which keep on changing time to time and also it is a fact that as their main job is to deal with the search engine optimization therefore they are better aware of the user needs and their psychology. Thus though it is true that one can work on the search engine optimization for his website himself still it is better t o seek the help of some experienced SEO and get the job done more efficiently and save yourself a lot of time.
There are several factors responsible for the proper search engine optimization of a website. One of the most essential factors in this respect is obviously the link building. The link building is considered to be the heart of SEO and therefore for the better results it is always essential to have proper link building done for your website. The link building for a site also includes link exchange or reciprocal link building. The reciprocal link building for a website is the process in which two websites comes into the agreement that each of them would publish the links of the other site on their pages and therefore in this way there are the chances for each of the websites to share the traffic of the other site. Like this there are several other means through which the popularity of a website can be increased and thus can gain better results in search engine optimization.
in Internet Marketing
Monday, May 16, 2011
6 Red Hot Tips To Get Your Gdi Articles Read
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that's their purpose to impart your message and information. If it is not read then it is a waste of time and effort.
But all the same, GDI articles have to be written to be read. It's just a matter of making them good. Making a good GDI article doesn't have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won't have a hard time because you already know what it is and what it's about. It's just a matter of making your articles creative and interesting.
To make sure that your GDI articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to'''''''' remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape. <
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person's curiosity you're already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, 'Tips on making her want you more', or 'How to make her swoon and blush' .You could also use titles that can command people, for example, 'Make her yours in six easy Ways'. These types of titles reach out to a persons' emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
I use Magic Article Rewriter And Magic Article Submitter for my GDI articles, this program re-writes and submits the articles to hundreds of directories. With just a clickof the mouse.
in Internet Marketing
But all the same, GDI articles have to be written to be read. It's just a matter of making them good. Making a good GDI article doesn't have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won't have a hard time because you already know what it is and what it's about. It's just a matter of making your articles creative and interesting.
To make sure that your GDI articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to'''''''' remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape. <
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person's curiosity you're already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, 'Tips on making her want you more', or 'How to make her swoon and blush' .You could also use titles that can command people, for example, 'Make her yours in six easy Ways'. These types of titles reach out to a persons' emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
I use Magic Article Rewriter And Magic Article Submitter for my GDI articles, this program re-writes and submits the articles to hundreds of directories. With just a clickof the mouse.
in Internet Marketing
Sunday, May 15, 2011
The Processes Followed To Increase The Popularity Of A Website
The keywords play a very vital role for a website to increase its popularity and its visibility. In fact the main point is that whenever any search engine user wants to search for any information the main thing that he does to type the keywords for his desired search and thus the search engine returns the result in the form of links to the websites containing information according to the keyword searched. Thus the keywords are the best source through which a website can get visitors to the site. Thus the keyword research plays a very important role in increasing the visibility and the popularity of any website.
Moreover, the main target of any website is to increase their visibility and the popularity of their website. But to increase the popularity is not that much an easy goal to achieve. The fact is that to make more and more search engine users visit a site it is essential to be on a good ranking on the search engine result pages and as the users are always in the tendency to visit those pages first that appears to them first therefore the main target of any website is to get within the top ten ranking on the search engine result pages. Moreover, with the help of proper keyword research and other tools of search engine optimization it is possible for a website to achieve that goal.
But for the proper optimization of a website it is always helpful if the help of an experienced search engine optimization company is taken. As for the proper optimization of any website the most essential thing is to study the search engine algorithms very carefully therefore a SEO Consultant or a SEO Firm can be the most potential help that you can get. The point is that the search engine optimization companies or the SEO Firms are more acquainted with the search engine algorithms which keep on changing time to time and also it is a fact that as their main job is to deal with the search engine optimization therefore they are better aware of the user needs and their psychology. Thus though it is true that one can work on the search engine optimization for his website himself still it is better t o seek the help of some experienced SEO and get the job done more efficiently and save yourself a lot of time.
There are several factors responsible for the proper search engine optimization of a website. One of the most essential factors in this respect is obviously the link building. The link building is considered to be the heart of SEO and therefore for the better results it is always essential to have proper link building done for your website. The link building for a site also includes link exchange or reciprocal link building. The reciprocal link building for a website is the process in which two websites comes into the agreement that each of them would publish the links of the other site on their pages and therefore in this way there are the chances for each of the websites to share the traffic of the other site. Like this there are several other means through which the popularity of a website can be increased and thus can gain better results in search engine optimization.
in Internet Marketing
Moreover, the main target of any website is to increase their visibility and the popularity of their website. But to increase the popularity is not that much an easy goal to achieve. The fact is that to make more and more search engine users visit a site it is essential to be on a good ranking on the search engine result pages and as the users are always in the tendency to visit those pages first that appears to them first therefore the main target of any website is to get within the top ten ranking on the search engine result pages. Moreover, with the help of proper keyword research and other tools of search engine optimization it is possible for a website to achieve that goal.
But for the proper optimization of a website it is always helpful if the help of an experienced search engine optimization company is taken. As for the proper optimization of any website the most essential thing is to study the search engine algorithms very carefully therefore a SEO Consultant or a SEO Firm can be the most potential help that you can get. The point is that the search engine optimization companies or the SEO Firms are more acquainted with the search engine algorithms which keep on changing time to time and also it is a fact that as their main job is to deal with the search engine optimization therefore they are better aware of the user needs and their psychology. Thus though it is true that one can work on the search engine optimization for his website himself still it is better t o seek the help of some experienced SEO and get the job done more efficiently and save yourself a lot of time.
There are several factors responsible for the proper search engine optimization of a website. One of the most essential factors in this respect is obviously the link building. The link building is considered to be the heart of SEO and therefore for the better results it is always essential to have proper link building done for your website. The link building for a site also includes link exchange or reciprocal link building. The reciprocal link building for a website is the process in which two websites comes into the agreement that each of them would publish the links of the other site on their pages and therefore in this way there are the chances for each of the websites to share the traffic of the other site. Like this there are several other means through which the popularity of a website can be increased and thus can gain better results in search engine optimization.
in Internet Marketing
Friday, April 15, 2011
The Real Subject Of Your Sentence
I took a writing course about four years ago. By the end of the second session, I was thinking, "Sheeze! I could teach this course." I learned only one thing. During the second month, I learned the name of a very important concept I had been using unconsciously for years, thereby increasing my ability to write and edit purposefully.
Grammatical versus Rhetorical Subject
I learned that sentences can have two types of subjects: Grammatical and Rhetorical. We are all familiar with the first type. Parse this sentence and find the subject:
"The proofreader looked askance at the period after the quotation mark, wondering if the writer is British."
The subject is "proofreader," right? It is the subject of the main verb "looked," which mean it has the grammatical function of subject. We call "proofreader" the grammatical subject. Ok, we're not breaking any new ground here. But now look at this sentence and find the subject:
"The veterinarian said the dog has fleas."
Using my psychic powers, I'm going to guess that you said "veterinarian" is the subject. Ahem...the grammatical subject. Now let's talk about the ONE thing I learned in the writing course: rhetorical subjects. Look at that sentence again and answer this question: "Who or what is this sentence about?"
This sentence is NOT about the veterinarian or what the veterinarian said. This sentence is about the dog. Thus, the dog, not the veterinarian, is the real focus of this sentence, which means it is the rhetorical subject.
Don't believe me? Ok, let's approach this differently. To find the grammatical subject, we identify the main verb. To find the rhetorical subject, we identify the main action. What is the main action described by this sentence? Although the main verb is "said," the main action being described is having fleas. And who or what performs this action? The dog. Thus, the dog is the rhetorical subject.
Using the Rhetorical Subject as the Grammatical Subject
"Gee, that's swell. And that's useful how?" I'm glad you asked. As a careful, effective, and purposeful writer, you want the grammatical subject to be the same word as the rhetorical subject.When we use the rhetorical subject as the grammatical subject, we get this revision:
"According to the veterinarian, the dog has fleas."
Now what's the grammatical subject? Dog. And what's the rhetorical subject? Dog. In this revision, the grammatical and rhetorical subjects are the same. This improves the sentence in four ways:
1. The sentence clearly states its main idea.
2. The sentence focuses the readers' attention on the right subject.
3. The sentence emphasizes the main action.
4. The sentence is economical.
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The base sentence of the revised version is now "the dog has fleas," and "according to the veterinarian" has been pushed into a descriptive phrase where it belongs.
Another Example of Rhetorical and Grammatical Subjects
Let's try another sentence in which the rhetorical and grammatical subjects differ.
"There is a good reason for this mess."
When we parse this sentence, we find the following elements.
Grammatical subject: "there" ["There" and all other expletives make crummy subjects.]
Main verb: "is" ["Is" and all other state-of-being verbs weaken sentences.]
Main action: having a good reason for this mess
Rhetorical subject: I, we, you, she, etc. [This sentence doesn't provide the person or thing who does the main action. In cases such as this, we have to figure it out from the context. Here, we'll assume that I am the person who has the reason.]
This sentence is weak. It doesn't use the rhetorical subject for the grammatical subject—it doesn't even tell the reader who or what the rhetorical subject is! We'll apply the same strategy as before to improve it and use the rhetorical subject "I" as the grammatical subject. This gives us the following revision.
"I have a good reason for doing this."
What are the grammatical and rhetorical subjects now? In this revised sentence, "I" serves both functions. As a result, this sentence clearly states its main idea, focuses the readers' attention on the doer of the main action, emphasizes the main action, and provides the idea economically. This sentence has another benefit: it demonstrates confidence.
Summary of Everything Above
1. The grammatical subject is the subject of the main verb.
2. The rhetorical subject is the subject of the main action described by the sentence.
3. Clear, direct, economical sentences use the rhetorical subject as the grammatical subject.
4. If your grammatical subject and rhetorical subject are not the same, revise.
Try These on Your Own
"It appears that I was right."
"The hospital was where John recovered."
"Although John loved Mary, she preferred Tom."
"There was a book I read about the Civil War."
"Here is where the CEO got fired."
[One of these is a trick question.]
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Grammatical versus Rhetorical Subject
I learned that sentences can have two types of subjects: Grammatical and Rhetorical. We are all familiar with the first type. Parse this sentence and find the subject:
"The proofreader looked askance at the period after the quotation mark, wondering if the writer is British."
The subject is "proofreader," right? It is the subject of the main verb "looked," which mean it has the grammatical function of subject. We call "proofreader" the grammatical subject. Ok, we're not breaking any new ground here. But now look at this sentence and find the subject:
"The veterinarian said the dog has fleas."
Using my psychic powers, I'm going to guess that you said "veterinarian" is the subject. Ahem...the grammatical subject. Now let's talk about the ONE thing I learned in the writing course: rhetorical subjects. Look at that sentence again and answer this question: "Who or what is this sentence about?"
This sentence is NOT about the veterinarian or what the veterinarian said. This sentence is about the dog. Thus, the dog, not the veterinarian, is the real focus of this sentence, which means it is the rhetorical subject.
Don't believe me? Ok, let's approach this differently. To find the grammatical subject, we identify the main verb. To find the rhetorical subject, we identify the main action. What is the main action described by this sentence? Although the main verb is "said," the main action being described is having fleas. And who or what performs this action? The dog. Thus, the dog is the rhetorical subject.
Using the Rhetorical Subject as the Grammatical Subject
"Gee, that's swell. And that's useful how?" I'm glad you asked. As a careful, effective, and purposeful writer, you want the grammatical subject to be the same word as the rhetorical subject.When we use the rhetorical subject as the grammatical subject, we get this revision:
"According to the veterinarian, the dog has fleas."
Now what's the grammatical subject? Dog. And what's the rhetorical subject? Dog. In this revision, the grammatical and rhetorical subjects are the same. This improves the sentence in four ways:
1. The sentence clearly states its main idea.
2. The sentence focuses the readers' attention on the right subject.
3. The sentence emphasizes the main action.
4. The sentence is economical.
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The base sentence of the revised version is now "the dog has fleas," and "according to the veterinarian" has been pushed into a descriptive phrase where it belongs.
Another Example of Rhetorical and Grammatical Subjects
Let's try another sentence in which the rhetorical and grammatical subjects differ.
"There is a good reason for this mess."
When we parse this sentence, we find the following elements.
Grammatical subject: "there" ["There" and all other expletives make crummy subjects.]
Main verb: "is" ["Is" and all other state-of-being verbs weaken sentences.]
Main action: having a good reason for this mess
Rhetorical subject: I, we, you, she, etc. [This sentence doesn't provide the person or thing who does the main action. In cases such as this, we have to figure it out from the context. Here, we'll assume that I am the person who has the reason.]
This sentence is weak. It doesn't use the rhetorical subject for the grammatical subject—it doesn't even tell the reader who or what the rhetorical subject is! We'll apply the same strategy as before to improve it and use the rhetorical subject "I" as the grammatical subject. This gives us the following revision.
"I have a good reason for doing this."
What are the grammatical and rhetorical subjects now? In this revised sentence, "I" serves both functions. As a result, this sentence clearly states its main idea, focuses the readers' attention on the doer of the main action, emphasizes the main action, and provides the idea economically. This sentence has another benefit: it demonstrates confidence.
Summary of Everything Above
1. The grammatical subject is the subject of the main verb.
2. The rhetorical subject is the subject of the main action described by the sentence.
3. Clear, direct, economical sentences use the rhetorical subject as the grammatical subject.
4. If your grammatical subject and rhetorical subject are not the same, revise.
Try These on Your Own
"It appears that I was right."
"The hospital was where John recovered."
"Although John loved Mary, she preferred Tom."
"There was a book I read about the Civil War."
"Here is where the CEO got fired."
[One of these is a trick question.]
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