internet advertising
How to Build An Effective Email Marketing Campaign
Most folks have decided email marketing is down for the count, when that's not the truth at all. Email marketing has been used by Internet marketers for years to make money, and they've been successful! The main reason that several people are not successful with their email marketing camapaign is because there are not taking the necessary steps to do it in the proper way. You will find many helpful pointers in this read to help you along your way to success with your email marketing campaign.
One of the most important things to remember is that you want your title to be catchy and memorable. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. If he's not enticed by that time, he will either ignore or trash the email. You need to fill your subject line with words that show the benefits of the email and makes the recipient curious enough to open the email. For instance, a person may dismiss a message with a subject line reading "Weight Loss Tips", but open one with the subject "10 Weight Loss Tips That Can Help Your Shed Your Pounds." The next thing you have to do is make sure your content starts with something very interesting. Why is that necessary? The most popular email clients, like Gmail, Yahoo, and Outlook have an area where they display a preview of the email. In addition, you need your efforts to remain consistent throughout your email marketing campaigns. Make sure that your email is sent at a regularly scheduled time, such as weekly, or perhaps even bi-weekly. For instance, if you agree to send a newsletter on Wednesdays at 1 pm, do exactly that. You email subscribers will come to expect your email to arrive at a certain time, and you should respect that. Doing so will show them that you are serious and will be more likely to open any promotional emails you send to them. In addition to showing them you are dedicated, it shows them that you are professional and respect your subscribers.
Saturday, September 11, 2010
Sunday, August 15, 2010
Why Hire Professional Website Design Service?
Due to the recession and job cut backs all over the world, we witnessed great numbers of people getting unemployed. Finding new jobs is tough these days, but many of these skilled unemployed people decided not to sit idle and take control of their own lives. They decided to find new innovative ways to earn a living by selling their skills on the web.
Honestly, if you ask me I would say that the boom in the online marketing industry, social web applications and the boom in small home based business are all linked to the global recession.
There are many things common among these home business owners. They are all small businesses with very little budget (sometimes no budget) to spend on anything at all. They are their own bosses; they help themselves and seek no one's assistance to avoid added expenses. Thanks to the World Wide Web's amazingly extensive information richness, they think they can learn anything from the internet.
Many of these small businesses rely on this approach when it comes to their own website design. They think they can do their website design using Microsoft's FrontPage, or by using Wordpress and its free template repositories. No one is there to tell them they can't do that, actually they can and it is good that they do it.
Due to lack of skills their website design lacks the features, pleasantness, effectiveness and usability of a professional website design. Their websites look childish, rough on edges and useless. They do get visitors and since none of them complain many small business owners start believing that they have mastered the website design skills. Sadly, that's not true.
Small business owners must realize the potential of online marketing tools and their effectiveness. In fact doing the online marketing with planning, good management of resources and attention to details can provide great boost to their business. A good website design can help you convert your website visitors to loyal customers much more effectively than an amateur website design.
A professional website design service knows how to create websites for businesses. Since they are professionals and are doing different kind of website designs each day, they know better what is effective in design techniques these days. As an amateur you do understand that you can create your own website but you certainly don't have any idea about what are effective and usable website design techniques for conversions.
A website design service can also take care of your branding needs by offering you services such as brand identity building with a logo design, banner designs which you can use in your social media marketing campaigns, brochure design which you can use for your off line promotions. In fact, it is usually considered a very wise move to hire the same website design service to take care of other things as well to maintain a consistency in design and effectiveness of your overall online marketing strategy.
Spending money on quality website design and logo design is a smart investment. Unlike the popular belief among small business owners that the logo design and website site design services are expansive, they are in fact becoming more affordable each day. Search the web and your will find thousands of website design service providers who are just dying to have you onboard.
in Web Design
Honestly, if you ask me I would say that the boom in the online marketing industry, social web applications and the boom in small home based business are all linked to the global recession.
There are many things common among these home business owners. They are all small businesses with very little budget (sometimes no budget) to spend on anything at all. They are their own bosses; they help themselves and seek no one's assistance to avoid added expenses. Thanks to the World Wide Web's amazingly extensive information richness, they think they can learn anything from the internet.
Many of these small businesses rely on this approach when it comes to their own website design. They think they can do their website design using Microsoft's FrontPage, or by using Wordpress and its free template repositories. No one is there to tell them they can't do that, actually they can and it is good that they do it.
Due to lack of skills their website design lacks the features, pleasantness, effectiveness and usability of a professional website design. Their websites look childish, rough on edges and useless. They do get visitors and since none of them complain many small business owners start believing that they have mastered the website design skills. Sadly, that's not true.
Small business owners must realize the potential of online marketing tools and their effectiveness. In fact doing the online marketing with planning, good management of resources and attention to details can provide great boost to their business. A good website design can help you convert your website visitors to loyal customers much more effectively than an amateur website design.
A professional website design service knows how to create websites for businesses. Since they are professionals and are doing different kind of website designs each day, they know better what is effective in design techniques these days. As an amateur you do understand that you can create your own website but you certainly don't have any idea about what are effective and usable website design techniques for conversions.
A website design service can also take care of your branding needs by offering you services such as brand identity building with a logo design, banner designs which you can use in your social media marketing campaigns, brochure design which you can use for your off line promotions. In fact, it is usually considered a very wise move to hire the same website design service to take care of other things as well to maintain a consistency in design and effectiveness of your overall online marketing strategy.
Spending money on quality website design and logo design is a smart investment. Unlike the popular belief among small business owners that the logo design and website site design services are expansive, they are in fact becoming more affordable each day. Search the web and your will find thousands of website design service providers who are just dying to have you onboard.
in Web Design
Friday, August 13, 2010
Smart Women Have A Marketing Mantra
Smart Women Have A Marketing Mantra
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I'd be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the "golden" rule in business for Smart Women: Always have a marketing "mantra."
Marketing "mantra?" What the heck is that? Let me share a quick scenario that will bring it home for you. You know that the only way to grow your business is to get your message about what you do out to your ideal clients-- right? The "message" is the "mantra" that you want to communicate over and over again about the benefits your product or service provides to the customer. You may do this in several ways (I highly recommend more than one!). You can have a website, use social media, attend conferences, speaking, etc. Once your "mantra" reaches your idea client (and if your "mantra" is effective), you will then be rewarded with new business. What's the first thing you typically stop doing when you get a few great clients and get involved with providing great service? You stop your marketing "mantra."
I've seen this so many times and I've been guilty of allowing this to happen in my own business. You get so excited about the new clients and doing the work that you love with them, you forget all about keeping the marketing "mantra" going to attract new ideal clients. This common mistake will prevent your business from going to the next level of success.
I invite you to set up a system in your business to have a continuous, regularly scheduled marketing "mantra." The key is to create a plan and make it happen. This is where having a team of support for help and delegation is essential. I will share with you that when I got clear and focused on this part of my business, real growth began to happen. I set up a system that allowed me to communicate with my ideal client and provide excellent service to my existing clients at the same time.
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Here are a few tips and solutions to help you get your marketing "mantra" up and running smoothly:
1. Reach Out and Touch Consistently – It's important to reach out to your ideal client on a regular basis with information that they need and will enjoy receiving. Decide how often you'd like to "touch" your ideal client with your "mantra." I recommend weekly, bi-weekly or monthly. Any of these will work, so choose what works best for you and do it consistently.
2. Focus your "Mantra" – This is where it's really key to know who your ideal client is. Focus your message and your useful information in a way that solves problems for your client. Show how you can add value through your knowledge and expertise.
3. Get some help – Don't try to do this alone! It's nearly impossible to work with your clients effectively and have a consistent flow of communication if you are attempting to do this all by yourself. There are plenty of skilled people who would love to help you get your "mantra" out to the right people.
Having a consistent, clear, regularly scheduled marketing "mantra" can make the difference between having a business that is doing well with a few clients and one that is super successful serving scores of clients effectively. I know which one I want. How about you?
Anything is possible. Everything is waiting for you.
*****
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I'd be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the "golden" rule in business for Smart Women: Always have a marketing "mantra."
Marketing "mantra?" What the heck is that? Let me share a quick scenario that will bring it home for you. You know that the only way to grow your business is to get your message about what you do out to your ideal clients-- right? The "message" is the "mantra" that you want to communicate over and over again about the benefits your product or service provides to the customer. You may do this in several ways (I highly recommend more than one!). You can have a website, use social media, attend conferences, speaking, etc. Once your "mantra" reaches your idea client (and if your "mantra" is effective), you will then be rewarded with new business. What's the first thing you typically stop doing when you get a few great clients and get involved with providing great service? You stop your marketing "mantra."
I've seen this so many times and I've been guilty of allowing this to happen in my own business. You get so excited about the new clients and doing the work that you love with them, you forget all about keeping the marketing "mantra" going to attract new ideal clients. This common mistake will prevent your business from going to the next level of success.
I invite you to set up a system in your business to have a continuous, regularly scheduled marketing "mantra." The key is to create a plan and make it happen. This is where having a team of support for help and delegation is essential. I will share with you that when I got clear and focused on this part of my business, real growth began to happen. I set up a system that allowed me to communicate with my ideal client and provide excellent service to my existing clients at the same time.
<
Here are a few tips and solutions to help you get your marketing "mantra" up and running smoothly:
1. Reach Out and Touch Consistently – It's important to reach out to your ideal client on a regular basis with information that they need and will enjoy receiving. Decide how often you'd like to "touch" your ideal client with your "mantra." I recommend weekly, bi-weekly or monthly. Any of these will work, so choose what works best for you and do it consistently.
2. Focus your "Mantra" – This is where it's really key to know who your ideal client is. Focus your message and your useful information in a way that solves problems for your client. Show how you can add value through your knowledge and expertise.
3. Get some help – Don't try to do this alone! It's nearly impossible to work with your clients effectively and have a consistent flow of communication if you are attempting to do this all by yourself. There are plenty of skilled people who would love to help you get your "mantra" out to the right people.
Having a consistent, clear, regularly scheduled marketing "mantra" can make the difference between having a business that is doing well with a few clients and one that is super successful serving scores of clients effectively. I know which one I want. How about you?
Anything is possible. Everything is waiting for you.
*****
Thursday, July 15, 2010
Get The Most Of Contextual Link Building
The majority of Internet marketers have the tendency to not use the correctly the method of contextual link building and as a result it waste time and money as well as hosting space. So if you want to get the most out of this type of link building then here are some ways that you can do so:
1. Seek out popular blogs: Given the way in which search engines calculates a website page's ranking so the advantages that you will attain will be proportional to the blogs that are carrying your articles ranking. So the more popular the blog is the greater chances that your rankings will increase.
Quality link building services have minimum standards that are normally, between PR10 and PR3 for blogs that will be hosting the articles links. So this way you can be rest assured that you will have at least that much of improvement as to the sites ranking.
2. Seek more than one blog: If you want to be successful at contextual link building then make sure that you find more than one blog to host links to your articles. It is a great idea to have a list of blogs to ensure that your website, in order, for your website to improve in ranking. If you limit to just one blog it will take a long time until you see any advantages of the link building.
A good link builder will understand this fact and will try to address this issue. They will also have a list of some blogs that can fit in any niche and even a contingency plan if there is not a niche that covers your topic. There are some services are affiliated with networks of blogs which will result in your links to placed in as blogs as quick as possible.
3. Make and keep it interesting: It does not matter if your provider posts fresh articles on a daily basis, it will not be effective if all the content is on the same topic. As result the readers will not be motivated to keep coming back to your site, which will decrease the effectiveness of your efforts of link building.
The important key is to have variety. For this reason, it is vital that every post is fresh and unique that way readers will keep coming back for more. If there's something new and interesting everyday then most likely readers will return to the site. Also, remember that there more people that go to your site that you have your links, the greater chances they will click on the links.
4. Search out a good provider If you want to properly do contextual link building then, of course, you have to find a good provider that has the groundwork already thought about.
in SEO
Bolt Mobile Browser Brings The Real Web To Mobile Phones In Russian
MARLBOROUGH, MA and BARCELONA, SPAIN--(Marketwire - February 15, 2010) - Bitstream Inc. (NASDAQ: BITS) today announced a new version of the BOLT' Mobile Browser is now available with a Russian language user interface. BOLT 1.7 brings support for Russian, the most geographically widespread language of Eurasia, the most widely spoken of the Slavic languages, and the largest native language in Europe, along with enhanced streaming video features, and support for widgets to the free mobile browser. Since June of last year the BOLT mobile browser has been rendering Cyrillic fonts on websites, and now users can make Russian the default language for the user interface as well. New features and product enhancements make BOLT's lightning fast uncompromised browsing experience for phones of all types even better for BOLT users around the world.
As BOLT marks its first anniversary, the acclaimed mobile browser has surpassed 4 million users, streamed over 135 million minutes of video (equivalent to 256 years if played back to back), served more than 512 million pages -- as many as 3 million pages per day, and downloaded more than 132 terabytes of data.
BOLT is the only mobile browser for all types of mobile phones to support streaming video from multiple video sharing websites such as RuTube, YouTube, Yahoo, Google, MySpace and more. Now users can watch videos posted in CNN and ESPN, as well as watch embedded YouTube videos on any website.
BOLT perfectly renders Web pages just as they would be seen on desktop browsers, outscoring competing mobile browsers by earning a perfect 100 percent on the Web Standards Project's Acid3 test. The Acid3 test, created to help browser vendors ensure proper support for Web standards in their products, tests Web 2.0 dynamic Web applications and visual rendering, including Web fonts. Built in J2ME and able to operate on phones of all types, BOLT can work on an estimated 3 billion phones already in the market. A version of BOLT created specifically for BlackBerry smartphones includes all the features of BOLT but also includes default BlackBerry shortcuts and optimizations.
BOLT's Unique Capabilities Include:
-- Displays full websites just as they would appear on desktop computers
-- Fast page load speeds
-- Streams videos from popular video services such as RuTube and YouTube
-- Up to 24:1 data compression
-- Copy and paste text
-- Uploads video and photo files directly to websites from browser
-- Only major WebKit based cloud computing browser
-- Six levels of magnification
BOLT 1.7 New Features Also Include:
Widgets
Although BOLT already runs Web-based applications written in Ajax, Javascript and other Web programming languages, such as the popular Facebook game Mafia Wars and Google Docs, BOLT 1.7 is adding widget functionality. Now in beta, BOLT widgets allow users to install small self-contained Web applications that run directly from within BOLT. Because these widgets are installed directly within BOLT they load and execute faster than website-based applications, giving users a wider variety of utility for their mobile phones. BOLT users can discover, select and install specific Web apps through a BOLT Widget Gallery. BOLT's widgets are written as standard W3C widgets (www.w3.org/TR/widgets/), a standard with broad industry support.
Twitter Integration
BOLT now includes an easier way to post tweets to Twitter. BOLT 1.7 has integrated Twitter capabilities into the browser itself. Now users can post tweets directly from BOLT while they browse the Web.
Recognizing that some mobile phones currently in use cannot support the full size application and some network providers limit the size of application downloads, Bitstream also offers a light version of the BOLT mobile browser, BOLT Lite'. BOLT Lite contains all the essential features of the BOLT mobile browser, retaining BOLT's feature-rich functionality, best-of-breed download speeds and desktop PC-style page layout in a smaller package optimized for entry-level devices.
BOLT and BOLT Lite are both available for free download at http://boltbrowser.com.
About Bitstream
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream's award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company's MyFonts brand is the world's leading provider of fonts to consumers. Bitstream's Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company's latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
in Press Releases
1. Seek out popular blogs: Given the way in which search engines calculates a website page's ranking so the advantages that you will attain will be proportional to the blogs that are carrying your articles ranking. So the more popular the blog is the greater chances that your rankings will increase.
Quality link building services have minimum standards that are normally, between PR10 and PR3 for blogs that will be hosting the articles links. So this way you can be rest assured that you will have at least that much of improvement as to the sites ranking.
2. Seek more than one blog: If you want to be successful at contextual link building then make sure that you find more than one blog to host links to your articles. It is a great idea to have a list of blogs to ensure that your website, in order, for your website to improve in ranking. If you limit to just one blog it will take a long time until you see any advantages of the link building.
A good link builder will understand this fact and will try to address this issue. They will also have a list of some blogs that can fit in any niche and even a contingency plan if there is not a niche that covers your topic. There are some services are affiliated with networks of blogs which will result in your links to placed in as blogs as quick as possible.
3. Make and keep it interesting: It does not matter if your provider posts fresh articles on a daily basis, it will not be effective if all the content is on the same topic. As result the readers will not be motivated to keep coming back to your site, which will decrease the effectiveness of your efforts of link building.
The important key is to have variety. For this reason, it is vital that every post is fresh and unique that way readers will keep coming back for more. If there's something new and interesting everyday then most likely readers will return to the site. Also, remember that there more people that go to your site that you have your links, the greater chances they will click on the links.
4. Search out a good provider If you want to properly do contextual link building then, of course, you have to find a good provider that has the groundwork already thought about.
in SEO
Bolt Mobile Browser Brings The Real Web To Mobile Phones In Russian
MARLBOROUGH, MA and BARCELONA, SPAIN--(Marketwire - February 15, 2010) - Bitstream Inc. (NASDAQ: BITS) today announced a new version of the BOLT' Mobile Browser is now available with a Russian language user interface. BOLT 1.7 brings support for Russian, the most geographically widespread language of Eurasia, the most widely spoken of the Slavic languages, and the largest native language in Europe, along with enhanced streaming video features, and support for widgets to the free mobile browser. Since June of last year the BOLT mobile browser has been rendering Cyrillic fonts on websites, and now users can make Russian the default language for the user interface as well. New features and product enhancements make BOLT's lightning fast uncompromised browsing experience for phones of all types even better for BOLT users around the world.
As BOLT marks its first anniversary, the acclaimed mobile browser has surpassed 4 million users, streamed over 135 million minutes of video (equivalent to 256 years if played back to back), served more than 512 million pages -- as many as 3 million pages per day, and downloaded more than 132 terabytes of data.
BOLT is the only mobile browser for all types of mobile phones to support streaming video from multiple video sharing websites such as RuTube, YouTube, Yahoo, Google, MySpace and more. Now users can watch videos posted in CNN and ESPN, as well as watch embedded YouTube videos on any website.
BOLT perfectly renders Web pages just as they would be seen on desktop browsers, outscoring competing mobile browsers by earning a perfect 100 percent on the Web Standards Project's Acid3 test. The Acid3 test, created to help browser vendors ensure proper support for Web standards in their products, tests Web 2.0 dynamic Web applications and visual rendering, including Web fonts. Built in J2ME and able to operate on phones of all types, BOLT can work on an estimated 3 billion phones already in the market. A version of BOLT created specifically for BlackBerry smartphones includes all the features of BOLT but also includes default BlackBerry shortcuts and optimizations.
BOLT's Unique Capabilities Include:
-- Displays full websites just as they would appear on desktop computers
-- Fast page load speeds
-- Streams videos from popular video services such as RuTube and YouTube
-- Up to 24:1 data compression
-- Copy and paste text
-- Uploads video and photo files directly to websites from browser
-- Only major WebKit based cloud computing browser
-- Six levels of magnification
BOLT 1.7 New Features Also Include:
Widgets
Although BOLT already runs Web-based applications written in Ajax, Javascript and other Web programming languages, such as the popular Facebook game Mafia Wars and Google Docs, BOLT 1.7 is adding widget functionality. Now in beta, BOLT widgets allow users to install small self-contained Web applications that run directly from within BOLT. Because these widgets are installed directly within BOLT they load and execute faster than website-based applications, giving users a wider variety of utility for their mobile phones. BOLT users can discover, select and install specific Web apps through a BOLT Widget Gallery. BOLT's widgets are written as standard W3C widgets (www.w3.org/TR/widgets/), a standard with broad industry support.
Twitter Integration
BOLT now includes an easier way to post tweets to Twitter. BOLT 1.7 has integrated Twitter capabilities into the browser itself. Now users can post tweets directly from BOLT while they browse the Web.
Recognizing that some mobile phones currently in use cannot support the full size application and some network providers limit the size of application downloads, Bitstream also offers a light version of the BOLT mobile browser, BOLT Lite'. BOLT Lite contains all the essential features of the BOLT mobile browser, retaining BOLT's feature-rich functionality, best-of-breed download speeds and desktop PC-style page layout in a smaller package optimized for entry-level devices.
BOLT and BOLT Lite are both available for free download at http://boltbrowser.com.
About Bitstream
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream's award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company's MyFonts brand is the world's leading provider of fonts to consumers. Bitstream's Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company's latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
in Press Releases
Your Manuscript Is Complete - Now What's Next?
Obviously, all your good work has come to fruition and you are finally holding your completed manuscript in your hands! Of course, you have been re-reading everything many times over and, to your dismay, have always found misspellings and sentences that need improvement. It is amazing how difficult it is to detect one's own shortcoming. You virtually need to have a split personality and go over your writing with the eye of a different persona.
As the next step, you are looking for an editor. There are many freelance editors advertising their services in writers circles and it is a good method to start looking at the ones advertising at you state's Writers' centre.
There is a paramount need to ask for an editor's references, for previous authors to contact, or writing projects they have completed, their university training and for their fee. Like with resume's for job applications, everything needs to be investigated and followed-up to avoid financial and literary consequences.
Some editors prefer to have the manuscript sent to them printed out, some insist on an electronic transfer of the manuscript. Some insists on contacting you and discuss every word they find while others are happy if you tell them that you accept their improvements in advance. By approaching several editors, you get an idea of the standard fee. The rule here is that the height of the fee is no guarantee for quality and neither is paying a bit more for extra good work or payment in advance!
Once such editor I contacted is also the editor of a science fiction magazine and his correspondence was peppered with words like '˜new world order' '˜astro this' and '˜space that'! And her quoted fee, too, was astronomical! Some editors do very little work for their money, claiming that they were not '˜ghost writers', another editor insisted on being paid in advance and then did not touch my manuscript for two months. Upon cancellation of the contract, she wanted a cancellation fee. One editor seemed to be perfect in every way, but she was booked-out for almost a year with another assignments for a large publisher. One editor quoted turn-around time two weeks which was obviously far too short for a voluminous manuscript, another editor sent my manuscript back only half- way through because he's lost his interest. There are myriad things that can happen and it is very important that a first-time author checks and re-checks these editors before contracting one.
After the manuscript has been returned, physically or electronically. The author then needs to go over his writings once more and change the corrections into clear print.
Once this tedious work of probing an editor will not only result in getting a person whom you will enjoy working with really well and the waiting for the edited manuscript will be a joyful period instead of one filled with anxious nail-biting.
PETER FREDERICK
http://www.peterfrederick.org
in Self Publishing
As the next step, you are looking for an editor. There are many freelance editors advertising their services in writers circles and it is a good method to start looking at the ones advertising at you state's Writers' centre.
There is a paramount need to ask for an editor's references, for previous authors to contact, or writing projects they have completed, their university training and for their fee. Like with resume's for job applications, everything needs to be investigated and followed-up to avoid financial and literary consequences.
Some editors prefer to have the manuscript sent to them printed out, some insist on an electronic transfer of the manuscript. Some insists on contacting you and discuss every word they find while others are happy if you tell them that you accept their improvements in advance. By approaching several editors, you get an idea of the standard fee. The rule here is that the height of the fee is no guarantee for quality and neither is paying a bit more for extra good work or payment in advance!
Once such editor I contacted is also the editor of a science fiction magazine and his correspondence was peppered with words like '˜new world order' '˜astro this' and '˜space that'! And her quoted fee, too, was astronomical! Some editors do very little work for their money, claiming that they were not '˜ghost writers', another editor insisted on being paid in advance and then did not touch my manuscript for two months. Upon cancellation of the contract, she wanted a cancellation fee. One editor seemed to be perfect in every way, but she was booked-out for almost a year with another assignments for a large publisher. One editor quoted turn-around time two weeks which was obviously far too short for a voluminous manuscript, another editor sent my manuscript back only half- way through because he's lost his interest. There are myriad things that can happen and it is very important that a first-time author checks and re-checks these editors before contracting one.
After the manuscript has been returned, physically or electronically. The author then needs to go over his writings once more and change the corrections into clear print.
Once this tedious work of probing an editor will not only result in getting a person whom you will enjoy working with really well and the waiting for the edited manuscript will be a joyful period instead of one filled with anxious nail-biting.
PETER FREDERICK
http://www.peterfrederick.org
in Self Publishing
Wednesday, June 16, 2010
The Doom Of Article Marketing If Article Directory Publishing Terms Continue To Be Violated!
Writing articles and submitting them to article directories is one way of achieving online popularity and success. Many website publishers on the internet crave free articles to increase traffic to their websites, so they go to article directories and get all the free articles, relating to their niche, that they can get their hands on. All that is required for publishers to use free articles from article directories is that they leave the author's resource box or bio intact without altering it.
Most publishers around the internet follow the rules set by article directories about leaving article resource boxes unaltered. However, a very few do not'”some alter author resource boxes by removing the links and altering text sizes. In either case, the author still gets search engine traffic from the keywords used in the resource box, but they get no back links to their websites'”not a good thing to have happened when an author is trying to build up his or her site rank.
It is not exactly known whether or not some publishers purposely disable links in author's resource boxes, or they just leave them out because they don't fully understand how to implement them. Just in case, a publisher doesn't quite understand how to create links, he or she should visit webmaster resource websites to learn how to do it. It is as easy as that!
When surfing the internet, authors can see their articles being displayed on other websites and blogs. This is a great feeling of satisfaction for authors. However, it is very disappointing for authors when they see the fonts of their resource boxes reduced to micro-sized fonts that cannot be read by human with the sharpest of visions.
In one particular instance, the links to an author's resource box was still intact, which facilitated back linking to the author's website, so search engine spiders are able to see the links and follow them back to the author's website, but no benefit was gained through human viewing and interaction with the text located within the resource box because the text of the resource box was just too small'”human cannot see words that are micro-sized fonts, so they are rendered, unreadable! Such actions do not bode well for the future of free article writing and publishing.
All well established article directories clearly state that authors' resource boxes should remain intact. So, the fact that one or two publishers fail to obey the rules is disappointing. Not only does it affect the free article marketing community as a whole, but it affects how outsiders perceive the article marketing industry. They will not hold it in high regards. That is a disadvantage for us, both publishers and authors of the free article submission community.
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Authors could stop submitting their articles and begin to sell them instead. In fact, there is an industry for the selling of articles also. There are sites that pay authors for their articles. This is big business. This would mean that authors would give up their exclusive rights to their articles in exchange for money. This sector of the article writing community could easily become more popular and provide a better option for authors if they suddenly realize that there are no benefits in submitting articles to free article directories. Consequently, the quality of articles submitted to article directories would therefore decrease, putting article submission directories and online publishers at a disadvantage. A few of these disadvantages is shown below.
Article directories would begin to see an increase in low quality articles; they may see more blatant advertisement-type articles than they are seeing now. Visitors coming to a publisher's website to read information would begin to see low quality articles, not a good thing for publishers. So, we see here that not only would the article directory suffer, but the publisher would also.
One or two bad apples spoil the entire bunch, and the good ends up suffering for the bad. Not abiding by publishing guidelines and rules set forth by article directories of how to properly display article resource boxes, will make article directories implement stricter rules, which will make it even more difficult for publishers to publish free articles on their websites.
The author and articles directory deserve credit, so they should be given proper credits. If it wasn't for article directories, there wouldn't be the opportunity to freely distribute articles on our websites to increase traffic. What if it was only newspapers that existed on the internet and not article directories? What would we be doing to promote our websites? We would be paying hundreds of dollars to online newspapers just to promote our websites and online businesses. That is what we would be doing! So, let us come together and preserve our industry and article marketing community. It only makes sense!
Let us protect the integrity of our industry and let it become as credible as possible, so the non article marketer or non article publisher can respect our article marketing community and give it credence. This is important for the future of our article marketing success. The more others find it credible is the more they will talk about it and promote it for us'”the more credibility received, the higher the perceptions of people not in the field of article marketing.
in Internet Marketing
Most publishers around the internet follow the rules set by article directories about leaving article resource boxes unaltered. However, a very few do not'”some alter author resource boxes by removing the links and altering text sizes. In either case, the author still gets search engine traffic from the keywords used in the resource box, but they get no back links to their websites'”not a good thing to have happened when an author is trying to build up his or her site rank.
It is not exactly known whether or not some publishers purposely disable links in author's resource boxes, or they just leave them out because they don't fully understand how to implement them. Just in case, a publisher doesn't quite understand how to create links, he or she should visit webmaster resource websites to learn how to do it. It is as easy as that!
When surfing the internet, authors can see their articles being displayed on other websites and blogs. This is a great feeling of satisfaction for authors. However, it is very disappointing for authors when they see the fonts of their resource boxes reduced to micro-sized fonts that cannot be read by human with the sharpest of visions.
In one particular instance, the links to an author's resource box was still intact, which facilitated back linking to the author's website, so search engine spiders are able to see the links and follow them back to the author's website, but no benefit was gained through human viewing and interaction with the text located within the resource box because the text of the resource box was just too small'”human cannot see words that are micro-sized fonts, so they are rendered, unreadable! Such actions do not bode well for the future of free article writing and publishing.
All well established article directories clearly state that authors' resource boxes should remain intact. So, the fact that one or two publishers fail to obey the rules is disappointing. Not only does it affect the free article marketing community as a whole, but it affects how outsiders perceive the article marketing industry. They will not hold it in high regards. That is a disadvantage for us, both publishers and authors of the free article submission community.
<
Authors could stop submitting their articles and begin to sell them instead. In fact, there is an industry for the selling of articles also. There are sites that pay authors for their articles. This is big business. This would mean that authors would give up their exclusive rights to their articles in exchange for money. This sector of the article writing community could easily become more popular and provide a better option for authors if they suddenly realize that there are no benefits in submitting articles to free article directories. Consequently, the quality of articles submitted to article directories would therefore decrease, putting article submission directories and online publishers at a disadvantage. A few of these disadvantages is shown below.
Article directories would begin to see an increase in low quality articles; they may see more blatant advertisement-type articles than they are seeing now. Visitors coming to a publisher's website to read information would begin to see low quality articles, not a good thing for publishers. So, we see here that not only would the article directory suffer, but the publisher would also.
One or two bad apples spoil the entire bunch, and the good ends up suffering for the bad. Not abiding by publishing guidelines and rules set forth by article directories of how to properly display article resource boxes, will make article directories implement stricter rules, which will make it even more difficult for publishers to publish free articles on their websites.
The author and articles directory deserve credit, so they should be given proper credits. If it wasn't for article directories, there wouldn't be the opportunity to freely distribute articles on our websites to increase traffic. What if it was only newspapers that existed on the internet and not article directories? What would we be doing to promote our websites? We would be paying hundreds of dollars to online newspapers just to promote our websites and online businesses. That is what we would be doing! So, let us come together and preserve our industry and article marketing community. It only makes sense!
Let us protect the integrity of our industry and let it become as credible as possible, so the non article marketer or non article publisher can respect our article marketing community and give it credence. This is important for the future of our article marketing success. The more others find it credible is the more they will talk about it and promote it for us'”the more credibility received, the higher the perceptions of people not in the field of article marketing.
in Internet Marketing
Video Marketing: A New Progressive Way To Market Your Business
Online video marketing is becoming more common these days and if you haven't adopted this lucrative method for yourself you're really missing the boat. Video marketing offers this profit potential by bringing targeted traffic to your website at minimal cost; it is definitely a marketing method that you should try. Many top Internet marketers have used this marketing medium to grow their online businesses and are still reaping in the benefits. The following outlines the best way to kick off your video marketing campaign and maximize the potential that you can reach with it:
Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
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Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
in Newsletters
