Writing articles and submitting them to article directories is one way of achieving online popularity and success. Many website publishers on the internet crave free articles to increase traffic to their websites, so they go to article directories and get all the free articles, relating to their niche, that they can get their hands on. All that is required for publishers to use free articles from article directories is that they leave the author's resource box or bio intact without altering it.
Most publishers around the internet follow the rules set by article directories about leaving article resource boxes unaltered. However, a very few do not'”some alter author resource boxes by removing the links and altering text sizes. In either case, the author still gets search engine traffic from the keywords used in the resource box, but they get no back links to their websites'”not a good thing to have happened when an author is trying to build up his or her site rank.
It is not exactly known whether or not some publishers purposely disable links in author's resource boxes, or they just leave them out because they don't fully understand how to implement them. Just in case, a publisher doesn't quite understand how to create links, he or she should visit webmaster resource websites to learn how to do it. It is as easy as that!
When surfing the internet, authors can see their articles being displayed on other websites and blogs. This is a great feeling of satisfaction for authors. However, it is very disappointing for authors when they see the fonts of their resource boxes reduced to micro-sized fonts that cannot be read by human with the sharpest of visions.
In one particular instance, the links to an author's resource box was still intact, which facilitated back linking to the author's website, so search engine spiders are able to see the links and follow them back to the author's website, but no benefit was gained through human viewing and interaction with the text located within the resource box because the text of the resource box was just too small'”human cannot see words that are micro-sized fonts, so they are rendered, unreadable! Such actions do not bode well for the future of free article writing and publishing.
All well established article directories clearly state that authors' resource boxes should remain intact. So, the fact that one or two publishers fail to obey the rules is disappointing. Not only does it affect the free article marketing community as a whole, but it affects how outsiders perceive the article marketing industry. They will not hold it in high regards. That is a disadvantage for us, both publishers and authors of the free article submission community.
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Authors could stop submitting their articles and begin to sell them instead. In fact, there is an industry for the selling of articles also. There are sites that pay authors for their articles. This is big business. This would mean that authors would give up their exclusive rights to their articles in exchange for money. This sector of the article writing community could easily become more popular and provide a better option for authors if they suddenly realize that there are no benefits in submitting articles to free article directories. Consequently, the quality of articles submitted to article directories would therefore decrease, putting article submission directories and online publishers at a disadvantage. A few of these disadvantages is shown below.
Article directories would begin to see an increase in low quality articles; they may see more blatant advertisement-type articles than they are seeing now. Visitors coming to a publisher's website to read information would begin to see low quality articles, not a good thing for publishers. So, we see here that not only would the article directory suffer, but the publisher would also.
One or two bad apples spoil the entire bunch, and the good ends up suffering for the bad. Not abiding by publishing guidelines and rules set forth by article directories of how to properly display article resource boxes, will make article directories implement stricter rules, which will make it even more difficult for publishers to publish free articles on their websites.
The author and articles directory deserve credit, so they should be given proper credits. If it wasn't for article directories, there wouldn't be the opportunity to freely distribute articles on our websites to increase traffic. What if it was only newspapers that existed on the internet and not article directories? What would we be doing to promote our websites? We would be paying hundreds of dollars to online newspapers just to promote our websites and online businesses. That is what we would be doing! So, let us come together and preserve our industry and article marketing community. It only makes sense!
Let us protect the integrity of our industry and let it become as credible as possible, so the non article marketer or non article publisher can respect our article marketing community and give it credence. This is important for the future of our article marketing success. The more others find it credible is the more they will talk about it and promote it for us'”the more credibility received, the higher the perceptions of people not in the field of article marketing.
in Internet Marketing
Wednesday, June 16, 2010
Video Marketing: A New Progressive Way To Market Your Business
Online video marketing is becoming more common these days and if you haven't adopted this lucrative method for yourself you're really missing the boat. Video marketing offers this profit potential by bringing targeted traffic to your website at minimal cost; it is definitely a marketing method that you should try. Many top Internet marketers have used this marketing medium to grow their online businesses and are still reaping in the benefits. The following outlines the best way to kick off your video marketing campaign and maximize the potential that you can reach with it:
Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
in Newsletters
Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
in Newsletters
