As we all know, the only means that an Internet based industry is going to boom (even live on, in point of fact), is through ever increasing traffic to a particular Internet based venue. Traffic to a website is the basis to the hit of Internet business. One of the most successful ways of rising traffic to a business website is through search engine optimization or SEO.
At this time, many people continue to acquire out information about businesses that are in service on the Internet and World Wide Web through search engine searches. Furthermore, for the nearly everynone part, people likely to go to see only those websites that are generated after a search engine search that are listed towards the top of the search results. Thus, if you feel like to have people visit your site after a search engine search, you will feel like to work to try that your business website is ranked high on the search engine result listing.
Through search engine optimization, or SEO, an Internet based business can bring about the goal of having a link to that business enterprise listed higher up on a search engine search result list.
In this time, there are professionals that specialize in SEO. As a result, if you are novice to the Internet, if you are new to the world of Internet business, you will have to consider hiring of a professional. While SEO truly is something that a business owner or operator can master in the long run, if you are novice to the Net and really are interested on getting your business up and running, you will have to get the time to consider engaging the services of a SEO professionals. You can avoid the trials and travails of the learning curve — and get your Internet based business up and running (fast) in a shorter phase of time by getting the services of a experienced SEO professional.<
In conclusion, you also have to keep in mind that SEO optimization is just one of the Internet marketing tools that you should use to promote and increase your Net based business enterprise. SEO alone and without other marketing ways will not be sufficient to guarantee business stability and success in the long run. The Internet is very competitive and you will want to include SEO optimization as one of the marketing tools that you rely upon to promote your business enterprise.
in SEO
Wednesday, December 15, 2010
Saturday, December 11, 2010
4 Tips To Help You Get Maximum Results When You Submit Ezine Articles
internet advertising
Do you want to submit ezine articles, but are not sure how to get the the best results from them? Then you need to know some essential tips that can help you easily achieve the top results for your hard work.
If you use these tips then you will definitely be able to get the most traffic possible from each article you write and submit. Here are the most important tips you need to know and use for each individual article.
One: Quality article - Always be sure that you are writing an article that is good quality and is useful. An article that is written poorly will not bring you much traffic at all no matter how many of them you write.
You have to take time to learn how to write an effective article so you always write good quality articles that people find useful. This is very important for getting maximum results with each article.
Two: Topic needs to match your business - When you write an article it is essential that you write one that matches your business. In other words if you have a business that sells kids toys then write an article about that subject.
Otherwise the article will make no sense to the people reading it once they see your resource box. This can help sabotage your article marketing efforts so avoid doing it.
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Three: Create a good resource box - The resource box is one of the most important things about the article. You need to learn how to write an effective resource box so that when people are done reading your article they will be enticed to visit your site.
Be sure to include information about you and your business but don't make the resource box too long. If you want them to click through to your site you only have a few seconds to catch their attention. Be creative and informative.
Four: Write and submit articles on a regular basis - When you are using articles to market your business you have to submit them on a regular basis. The more articles you have online the more exposure you will get.
This is vital to the success of your marketing efforts and for getting the maximum results you can.
In order to ensure the maximum results when you submit ezine articles these are the most important tips you need to know. Remember these tips and use them because they will definitely help you get the most results for your hard work for each article you write and submit.
in Internet
Do you want to submit ezine articles, but are not sure how to get the the best results from them? Then you need to know some essential tips that can help you easily achieve the top results for your hard work.
If you use these tips then you will definitely be able to get the most traffic possible from each article you write and submit. Here are the most important tips you need to know and use for each individual article.
One: Quality article - Always be sure that you are writing an article that is good quality and is useful. An article that is written poorly will not bring you much traffic at all no matter how many of them you write.
You have to take time to learn how to write an effective article so you always write good quality articles that people find useful. This is very important for getting maximum results with each article.
Two: Topic needs to match your business - When you write an article it is essential that you write one that matches your business. In other words if you have a business that sells kids toys then write an article about that subject.
Otherwise the article will make no sense to the people reading it once they see your resource box. This can help sabotage your article marketing efforts so avoid doing it.
<
Three: Create a good resource box - The resource box is one of the most important things about the article. You need to learn how to write an effective resource box so that when people are done reading your article they will be enticed to visit your site.
Be sure to include information about you and your business but don't make the resource box too long. If you want them to click through to your site you only have a few seconds to catch their attention. Be creative and informative.
Four: Write and submit articles on a regular basis - When you are using articles to market your business you have to submit them on a regular basis. The more articles you have online the more exposure you will get.
This is vital to the success of your marketing efforts and for getting the maximum results you can.
In order to ensure the maximum results when you submit ezine articles these are the most important tips you need to know. Remember these tips and use them because they will definitely help you get the most results for your hard work for each article you write and submit.
in Internet
Friday, December 10, 2010
How You Should Be Finding Targeted Mlm Leads
internet advertising
Targeted leads are the best MLM leads. This means that they are leads of prospects that show a specific interest in a specific type of business.
The question is: Where do you find targeted MLM leads?
There are the normal methods of placing ads in various media outlets such as newspapers, flyers, or business cards. If you get any calls from these they will definitely be targeted leads. However, the chances of getting those calls are extremely slim.
You can also approach people in your warm market, which is comprised of people you already know. This isn't recommended unless you have inside information about someone who specifically has an interest in what you're promoting. Typically your family and friends are turned off by an unsolicited approach.
Taking advantage of the Internet is the best way to get targeted leads in the marketplace today. Each and every day there are thousands if not millions of people looking on the internet for ways to make extra money.
A percentage of these are looking for actual jobs and are not necessarily looking for a business opportunity. A certain percentage are looking for the proverbial "get-rich-quick scheme." And then there are those who are looking for legitimate business opportunities.
Of those looking for business opportunities, a percentage of them want to purchase a more traditional type business. Perhaps they're interested in a franchise of some sort, or just want information on how to start their own business.
There are also those who may not quite be sure what they're looking for but just need to make some extra money or want to quit their current job. The right MLM opportunity might just fit their need.
These are all examples of targeted leads. There are thousands of them out there trying to find something similar to what you have to offer. You just need to get ahold of them.
You can either purchase leads of these types or you can generate your own. If you purchase leads there are no guarantees that they will pan out. History shows that less than 3% of the leads purchased will end up joining your program.
You can increase that success rate if you take the time to personally contact all the leads sent to you. That does take time and many people don't want calls, so you need to decide if the time spent is worth the effort.
You can also develop your own targeted leads by blogging, or joining a social networking site such as Twitter or Linkedin. These give you a chance to come in contact with large numbers of people who have similar interests as you.
By writing about your experiences and expertise you can gain a following of people who are particularly interested in your product. You can then direct them to click on links to your website. If they get far, you have just generated an excellent targeted lead.
in Internet
Targeted leads are the best MLM leads. This means that they are leads of prospects that show a specific interest in a specific type of business.
The question is: Where do you find targeted MLM leads?
There are the normal methods of placing ads in various media outlets such as newspapers, flyers, or business cards. If you get any calls from these they will definitely be targeted leads. However, the chances of getting those calls are extremely slim.
You can also approach people in your warm market, which is comprised of people you already know. This isn't recommended unless you have inside information about someone who specifically has an interest in what you're promoting. Typically your family and friends are turned off by an unsolicited approach.
Taking advantage of the Internet is the best way to get targeted leads in the marketplace today. Each and every day there are thousands if not millions of people looking on the internet for ways to make extra money.
A percentage of these are looking for actual jobs and are not necessarily looking for a business opportunity. A certain percentage are looking for the proverbial "get-rich-quick scheme." And then there are those who are looking for legitimate business opportunities.
Of those looking for business opportunities, a percentage of them want to purchase a more traditional type business. Perhaps they're interested in a franchise of some sort, or just want information on how to start their own business.
There are also those who may not quite be sure what they're looking for but just need to make some extra money or want to quit their current job. The right MLM opportunity might just fit their need.
These are all examples of targeted leads. There are thousands of them out there trying to find something similar to what you have to offer. You just need to get ahold of them.
You can either purchase leads of these types or you can generate your own. If you purchase leads there are no guarantees that they will pan out. History shows that less than 3% of the leads purchased will end up joining your program.
You can increase that success rate if you take the time to personally contact all the leads sent to you. That does take time and many people don't want calls, so you need to decide if the time spent is worth the effort.
You can also develop your own targeted leads by blogging, or joining a social networking site such as Twitter or Linkedin. These give you a chance to come in contact with large numbers of people who have similar interests as you.
By writing about your experiences and expertise you can gain a following of people who are particularly interested in your product. You can then direct them to click on links to your website. If they get far, you have just generated an excellent targeted lead.
in Internet
Thursday, November 11, 2010
Brief Guide About Ebay Motors Business Intelligence Tool Used By Successful Individuals
internet advertising
You are very interested to know more about the eBay Motors business intelligence tool used by successful individuals in the field. This is because you want to try your hands at the venture and you are willing to do everything to make it happen. This is a very nice start because if you won't trust yourself that you can do it, you will find it hard to move about, especially when you are already presented with various problems that are likely to happen in any kind of business.
Before you focus on the tools, you must first familiarize yourself with the kind of project that you are planning to embark on. If this is really your line and you want to sell products that can be sold under the category, you must brief yourself about the popular products that may be your potential stiff competitors once you have started with it. You should look not only at the products, but also with the sellers and what do people think about them. You will gain lots of insights by paying attention to what other people find good about the services of those who have been doing this line for quite a time already.
Once you are sure that this is the right path to take, you might as well learn about the eBay Motors business intelligence tool used by those who succeeded in this line. First off, what is this tool all about? There are actually many kinds of tools that are used for this purpose. These are application software, which were created to account in details, examine and present available data. All these are possible because the software can read information that has been stored in a data warehouse and similar conditions.
These tools are categorized in the following. You might as well look at these to know more about what you should be prepared to do once you are already very much involved in this kind of business.
1. Spreadsheet. This is very helpful when it comes to accounting. This kind of computer application allows you to use multiple cells that compose a grid with rows and columns. There are numeric values or alphanumeric text that can be found at each cell. There are some people who choose not to pursue with their dream business just because they aren't sure if they can handle its accounting properly, which may result to their own downfall. By using spreadsheets, you just have to familiarize yourself with the program and it can already handle calculation and adjustment of the results if you will do any necessary changes to your inputs.
2. Software used for reports and querying.
3. Online analytical processing. This is more known as OLAP, that helps in providing answers to queries that are multi-dimensional analytical in nature.
As you last in the business, you will find out about other known eBay Motors business intelligence tool used by your predecessors. You just have to keep on learning and applying all the essential techniques that you are able to find out about along the way.
in Internet
You are very interested to know more about the eBay Motors business intelligence tool used by successful individuals in the field. This is because you want to try your hands at the venture and you are willing to do everything to make it happen. This is a very nice start because if you won't trust yourself that you can do it, you will find it hard to move about, especially when you are already presented with various problems that are likely to happen in any kind of business.
Before you focus on the tools, you must first familiarize yourself with the kind of project that you are planning to embark on. If this is really your line and you want to sell products that can be sold under the category, you must brief yourself about the popular products that may be your potential stiff competitors once you have started with it. You should look not only at the products, but also with the sellers and what do people think about them. You will gain lots of insights by paying attention to what other people find good about the services of those who have been doing this line for quite a time already.
Once you are sure that this is the right path to take, you might as well learn about the eBay Motors business intelligence tool used by those who succeeded in this line. First off, what is this tool all about? There are actually many kinds of tools that are used for this purpose. These are application software, which were created to account in details, examine and present available data. All these are possible because the software can read information that has been stored in a data warehouse and similar conditions.
These tools are categorized in the following. You might as well look at these to know more about what you should be prepared to do once you are already very much involved in this kind of business.
1. Spreadsheet. This is very helpful when it comes to accounting. This kind of computer application allows you to use multiple cells that compose a grid with rows and columns. There are numeric values or alphanumeric text that can be found at each cell. There are some people who choose not to pursue with their dream business just because they aren't sure if they can handle its accounting properly, which may result to their own downfall. By using spreadsheets, you just have to familiarize yourself with the program and it can already handle calculation and adjustment of the results if you will do any necessary changes to your inputs.
2. Software used for reports and querying.
3. Online analytical processing. This is more known as OLAP, that helps in providing answers to queries that are multi-dimensional analytical in nature.
As you last in the business, you will find out about other known eBay Motors business intelligence tool used by your predecessors. You just have to keep on learning and applying all the essential techniques that you are able to find out about along the way.
in Internet
Monday, October 11, 2010
Fortune Frontier - Legitimate Opportunity Or Scam? Review-
internet advertising
They say that getting in at the beginning of the wave is the best way to find success in any network or multilevel marketing opportunity. Fortune Frontier believes they are just the business opportunity to take you for the ride of your life. So what is this opportunity, and what sort of wave are you going to catch with them? Let us take a look…
Fortune Frontier was rather hard to research without having to literally sign up with them, but after searching I was able to gather some vital information. FF is a multilevel marketing opportunity which main product line is selling online advertising similar to the advertisements you would find on many searches with large search engines. This product is in quiet high demand as many are turning to marketing their businesses online today. Fortune Frontier does offer several tools to help you market your business opportunity with others, but having a little experience and gaining the knowledge they do not cover would be of great use to anyone looking into this partnership.
The cost of starting your own business with FF is $5 dollars on the low end and up to $40 dollars on the high end. Both of these costs are a monthly fee to keep your business with them. The compensation plan is built on a forced matrix plan that is unlimited x10 in structure. Of course many of the low cost opportunities do come with smaller commissions so gaining the financial freedom that you may be looking for will take some work with this business and time as well. So with a small compensation plan with FF a person will need to build a team of not just hundreds, but a down line of a few thousand is what it would take to create the type of income that is stated upon the website. While it is not impossible to attain these numbers it will take time and much effort just as most any opportunity does.
Fortune Frontier does have a good product that truly is in demand today and a legitimate opportunity. Many are taking their business to the Internet. Before joining any opportunity online…or offline, you should complete your due diligence however. Ask the important questions from a perspective sponsor or mentor like how and when you collect your earnings, get the facts on your commissions. Is there solid leadership in place to help you along and most important…is the marketing system that is put in place truly solid so that you have the best foot forward with your team members. Last, but not least, how available is your sponsor or mentor? This alone can be the make or break of your opportunity with any business opportunity.
in Business Opportunities
They say that getting in at the beginning of the wave is the best way to find success in any network or multilevel marketing opportunity. Fortune Frontier believes they are just the business opportunity to take you for the ride of your life. So what is this opportunity, and what sort of wave are you going to catch with them? Let us take a look…
Fortune Frontier was rather hard to research without having to literally sign up with them, but after searching I was able to gather some vital information. FF is a multilevel marketing opportunity which main product line is selling online advertising similar to the advertisements you would find on many searches with large search engines. This product is in quiet high demand as many are turning to marketing their businesses online today. Fortune Frontier does offer several tools to help you market your business opportunity with others, but having a little experience and gaining the knowledge they do not cover would be of great use to anyone looking into this partnership.
The cost of starting your own business with FF is $5 dollars on the low end and up to $40 dollars on the high end. Both of these costs are a monthly fee to keep your business with them. The compensation plan is built on a forced matrix plan that is unlimited x10 in structure. Of course many of the low cost opportunities do come with smaller commissions so gaining the financial freedom that you may be looking for will take some work with this business and time as well. So with a small compensation plan with FF a person will need to build a team of not just hundreds, but a down line of a few thousand is what it would take to create the type of income that is stated upon the website. While it is not impossible to attain these numbers it will take time and much effort just as most any opportunity does.
Fortune Frontier does have a good product that truly is in demand today and a legitimate opportunity. Many are taking their business to the Internet. Before joining any opportunity online…or offline, you should complete your due diligence however. Ask the important questions from a perspective sponsor or mentor like how and when you collect your earnings, get the facts on your commissions. Is there solid leadership in place to help you along and most important…is the marketing system that is put in place truly solid so that you have the best foot forward with your team members. Last, but not least, how available is your sponsor or mentor? This alone can be the make or break of your opportunity with any business opportunity.
in Business Opportunities
Saturday, September 11, 2010
Discover The Benefits Of Email Marketing
internet advertising
How to Build An Effective Email Marketing Campaign
Most folks have decided email marketing is down for the count, when that's not the truth at all. Email marketing has been used by Internet marketers for years to make money, and they've been successful! The main reason that several people are not successful with their email marketing camapaign is because there are not taking the necessary steps to do it in the proper way. You will find many helpful pointers in this read to help you along your way to success with your email marketing campaign.
One of the most important things to remember is that you want your title to be catchy and memorable. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. If he's not enticed by that time, he will either ignore or trash the email. You need to fill your subject line with words that show the benefits of the email and makes the recipient curious enough to open the email. For instance, a person may dismiss a message with a subject line reading "Weight Loss Tips", but open one with the subject "10 Weight Loss Tips That Can Help Your Shed Your Pounds." The next thing you have to do is make sure your content starts with something very interesting. Why is that necessary? The most popular email clients, like Gmail, Yahoo, and Outlook have an area where they display a preview of the email. In addition, you need your efforts to remain consistent throughout your email marketing campaigns. Make sure that your email is sent at a regularly scheduled time, such as weekly, or perhaps even bi-weekly. For instance, if you agree to send a newsletter on Wednesdays at 1 pm, do exactly that. You email subscribers will come to expect your email to arrive at a certain time, and you should respect that. Doing so will show them that you are serious and will be more likely to open any promotional emails you send to them. In addition to showing them you are dedicated, it shows them that you are professional and respect your subscribers.
How to Build An Effective Email Marketing Campaign
Most folks have decided email marketing is down for the count, when that's not the truth at all. Email marketing has been used by Internet marketers for years to make money, and they've been successful! The main reason that several people are not successful with their email marketing camapaign is because there are not taking the necessary steps to do it in the proper way. You will find many helpful pointers in this read to help you along your way to success with your email marketing campaign.
One of the most important things to remember is that you want your title to be catchy and memorable. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. If he's not enticed by that time, he will either ignore or trash the email. You need to fill your subject line with words that show the benefits of the email and makes the recipient curious enough to open the email. For instance, a person may dismiss a message with a subject line reading "Weight Loss Tips", but open one with the subject "10 Weight Loss Tips That Can Help Your Shed Your Pounds." The next thing you have to do is make sure your content starts with something very interesting. Why is that necessary? The most popular email clients, like Gmail, Yahoo, and Outlook have an area where they display a preview of the email. In addition, you need your efforts to remain consistent throughout your email marketing campaigns. Make sure that your email is sent at a regularly scheduled time, such as weekly, or perhaps even bi-weekly. For instance, if you agree to send a newsletter on Wednesdays at 1 pm, do exactly that. You email subscribers will come to expect your email to arrive at a certain time, and you should respect that. Doing so will show them that you are serious and will be more likely to open any promotional emails you send to them. In addition to showing them you are dedicated, it shows them that you are professional and respect your subscribers.
Sunday, August 15, 2010
Why Hire Professional Website Design Service?
Due to the recession and job cut backs all over the world, we witnessed great numbers of people getting unemployed. Finding new jobs is tough these days, but many of these skilled unemployed people decided not to sit idle and take control of their own lives. They decided to find new innovative ways to earn a living by selling their skills on the web.
Honestly, if you ask me I would say that the boom in the online marketing industry, social web applications and the boom in small home based business are all linked to the global recession.
There are many things common among these home business owners. They are all small businesses with very little budget (sometimes no budget) to spend on anything at all. They are their own bosses; they help themselves and seek no one's assistance to avoid added expenses. Thanks to the World Wide Web's amazingly extensive information richness, they think they can learn anything from the internet.
Many of these small businesses rely on this approach when it comes to their own website design. They think they can do their website design using Microsoft's FrontPage, or by using Wordpress and its free template repositories. No one is there to tell them they can't do that, actually they can and it is good that they do it.
Due to lack of skills their website design lacks the features, pleasantness, effectiveness and usability of a professional website design. Their websites look childish, rough on edges and useless. They do get visitors and since none of them complain many small business owners start believing that they have mastered the website design skills. Sadly, that's not true.
Small business owners must realize the potential of online marketing tools and their effectiveness. In fact doing the online marketing with planning, good management of resources and attention to details can provide great boost to their business. A good website design can help you convert your website visitors to loyal customers much more effectively than an amateur website design.
A professional website design service knows how to create websites for businesses. Since they are professionals and are doing different kind of website designs each day, they know better what is effective in design techniques these days. As an amateur you do understand that you can create your own website but you certainly don't have any idea about what are effective and usable website design techniques for conversions.
A website design service can also take care of your branding needs by offering you services such as brand identity building with a logo design, banner designs which you can use in your social media marketing campaigns, brochure design which you can use for your off line promotions. In fact, it is usually considered a very wise move to hire the same website design service to take care of other things as well to maintain a consistency in design and effectiveness of your overall online marketing strategy.
Spending money on quality website design and logo design is a smart investment. Unlike the popular belief among small business owners that the logo design and website site design services are expansive, they are in fact becoming more affordable each day. Search the web and your will find thousands of website design service providers who are just dying to have you onboard.
in Web Design
Honestly, if you ask me I would say that the boom in the online marketing industry, social web applications and the boom in small home based business are all linked to the global recession.
There are many things common among these home business owners. They are all small businesses with very little budget (sometimes no budget) to spend on anything at all. They are their own bosses; they help themselves and seek no one's assistance to avoid added expenses. Thanks to the World Wide Web's amazingly extensive information richness, they think they can learn anything from the internet.
Many of these small businesses rely on this approach when it comes to their own website design. They think they can do their website design using Microsoft's FrontPage, or by using Wordpress and its free template repositories. No one is there to tell them they can't do that, actually they can and it is good that they do it.
Due to lack of skills their website design lacks the features, pleasantness, effectiveness and usability of a professional website design. Their websites look childish, rough on edges and useless. They do get visitors and since none of them complain many small business owners start believing that they have mastered the website design skills. Sadly, that's not true.
Small business owners must realize the potential of online marketing tools and their effectiveness. In fact doing the online marketing with planning, good management of resources and attention to details can provide great boost to their business. A good website design can help you convert your website visitors to loyal customers much more effectively than an amateur website design.
A professional website design service knows how to create websites for businesses. Since they are professionals and are doing different kind of website designs each day, they know better what is effective in design techniques these days. As an amateur you do understand that you can create your own website but you certainly don't have any idea about what are effective and usable website design techniques for conversions.
A website design service can also take care of your branding needs by offering you services such as brand identity building with a logo design, banner designs which you can use in your social media marketing campaigns, brochure design which you can use for your off line promotions. In fact, it is usually considered a very wise move to hire the same website design service to take care of other things as well to maintain a consistency in design and effectiveness of your overall online marketing strategy.
Spending money on quality website design and logo design is a smart investment. Unlike the popular belief among small business owners that the logo design and website site design services are expansive, they are in fact becoming more affordable each day. Search the web and your will find thousands of website design service providers who are just dying to have you onboard.
in Web Design
Friday, August 13, 2010
Smart Women Have A Marketing Mantra
Smart Women Have A Marketing Mantra
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I'd be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the "golden" rule in business for Smart Women: Always have a marketing "mantra."
Marketing "mantra?" What the heck is that? Let me share a quick scenario that will bring it home for you. You know that the only way to grow your business is to get your message about what you do out to your ideal clients-- right? The "message" is the "mantra" that you want to communicate over and over again about the benefits your product or service provides to the customer. You may do this in several ways (I highly recommend more than one!). You can have a website, use social media, attend conferences, speaking, etc. Once your "mantra" reaches your idea client (and if your "mantra" is effective), you will then be rewarded with new business. What's the first thing you typically stop doing when you get a few great clients and get involved with providing great service? You stop your marketing "mantra."
I've seen this so many times and I've been guilty of allowing this to happen in my own business. You get so excited about the new clients and doing the work that you love with them, you forget all about keeping the marketing "mantra" going to attract new ideal clients. This common mistake will prevent your business from going to the next level of success.
I invite you to set up a system in your business to have a continuous, regularly scheduled marketing "mantra." The key is to create a plan and make it happen. This is where having a team of support for help and delegation is essential. I will share with you that when I got clear and focused on this part of my business, real growth began to happen. I set up a system that allowed me to communicate with my ideal client and provide excellent service to my existing clients at the same time.
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Here are a few tips and solutions to help you get your marketing "mantra" up and running smoothly:
1. Reach Out and Touch Consistently – It's important to reach out to your ideal client on a regular basis with information that they need and will enjoy receiving. Decide how often you'd like to "touch" your ideal client with your "mantra." I recommend weekly, bi-weekly or monthly. Any of these will work, so choose what works best for you and do it consistently.
2. Focus your "Mantra" – This is where it's really key to know who your ideal client is. Focus your message and your useful information in a way that solves problems for your client. Show how you can add value through your knowledge and expertise.
3. Get some help – Don't try to do this alone! It's nearly impossible to work with your clients effectively and have a consistent flow of communication if you are attempting to do this all by yourself. There are plenty of skilled people who would love to help you get your "mantra" out to the right people.
Having a consistent, clear, regularly scheduled marketing "mantra" can make the difference between having a business that is doing well with a few clients and one that is super successful serving scores of clients effectively. I know which one I want. How about you?
Anything is possible. Everything is waiting for you.
*****
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I'd be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the "golden" rule in business for Smart Women: Always have a marketing "mantra."
Marketing "mantra?" What the heck is that? Let me share a quick scenario that will bring it home for you. You know that the only way to grow your business is to get your message about what you do out to your ideal clients-- right? The "message" is the "mantra" that you want to communicate over and over again about the benefits your product or service provides to the customer. You may do this in several ways (I highly recommend more than one!). You can have a website, use social media, attend conferences, speaking, etc. Once your "mantra" reaches your idea client (and if your "mantra" is effective), you will then be rewarded with new business. What's the first thing you typically stop doing when you get a few great clients and get involved with providing great service? You stop your marketing "mantra."
I've seen this so many times and I've been guilty of allowing this to happen in my own business. You get so excited about the new clients and doing the work that you love with them, you forget all about keeping the marketing "mantra" going to attract new ideal clients. This common mistake will prevent your business from going to the next level of success.
I invite you to set up a system in your business to have a continuous, regularly scheduled marketing "mantra." The key is to create a plan and make it happen. This is where having a team of support for help and delegation is essential. I will share with you that when I got clear and focused on this part of my business, real growth began to happen. I set up a system that allowed me to communicate with my ideal client and provide excellent service to my existing clients at the same time.
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Here are a few tips and solutions to help you get your marketing "mantra" up and running smoothly:
1. Reach Out and Touch Consistently – It's important to reach out to your ideal client on a regular basis with information that they need and will enjoy receiving. Decide how often you'd like to "touch" your ideal client with your "mantra." I recommend weekly, bi-weekly or monthly. Any of these will work, so choose what works best for you and do it consistently.
2. Focus your "Mantra" – This is where it's really key to know who your ideal client is. Focus your message and your useful information in a way that solves problems for your client. Show how you can add value through your knowledge and expertise.
3. Get some help – Don't try to do this alone! It's nearly impossible to work with your clients effectively and have a consistent flow of communication if you are attempting to do this all by yourself. There are plenty of skilled people who would love to help you get your "mantra" out to the right people.
Having a consistent, clear, regularly scheduled marketing "mantra" can make the difference between having a business that is doing well with a few clients and one that is super successful serving scores of clients effectively. I know which one I want. How about you?
Anything is possible. Everything is waiting for you.
*****
Thursday, July 15, 2010
Get The Most Of Contextual Link Building
The majority of Internet marketers have the tendency to not use the correctly the method of contextual link building and as a result it waste time and money as well as hosting space. So if you want to get the most out of this type of link building then here are some ways that you can do so:
1. Seek out popular blogs: Given the way in which search engines calculates a website page's ranking so the advantages that you will attain will be proportional to the blogs that are carrying your articles ranking. So the more popular the blog is the greater chances that your rankings will increase.
Quality link building services have minimum standards that are normally, between PR10 and PR3 for blogs that will be hosting the articles links. So this way you can be rest assured that you will have at least that much of improvement as to the sites ranking.
2. Seek more than one blog: If you want to be successful at contextual link building then make sure that you find more than one blog to host links to your articles. It is a great idea to have a list of blogs to ensure that your website, in order, for your website to improve in ranking. If you limit to just one blog it will take a long time until you see any advantages of the link building.
A good link builder will understand this fact and will try to address this issue. They will also have a list of some blogs that can fit in any niche and even a contingency plan if there is not a niche that covers your topic. There are some services are affiliated with networks of blogs which will result in your links to placed in as blogs as quick as possible.
3. Make and keep it interesting: It does not matter if your provider posts fresh articles on a daily basis, it will not be effective if all the content is on the same topic. As result the readers will not be motivated to keep coming back to your site, which will decrease the effectiveness of your efforts of link building.
The important key is to have variety. For this reason, it is vital that every post is fresh and unique that way readers will keep coming back for more. If there's something new and interesting everyday then most likely readers will return to the site. Also, remember that there more people that go to your site that you have your links, the greater chances they will click on the links.
4. Search out a good provider If you want to properly do contextual link building then, of course, you have to find a good provider that has the groundwork already thought about.
in SEO
Bolt Mobile Browser Brings The Real Web To Mobile Phones In Russian
MARLBOROUGH, MA and BARCELONA, SPAIN--(Marketwire - February 15, 2010) - Bitstream Inc. (NASDAQ: BITS) today announced a new version of the BOLT' Mobile Browser is now available with a Russian language user interface. BOLT 1.7 brings support for Russian, the most geographically widespread language of Eurasia, the most widely spoken of the Slavic languages, and the largest native language in Europe, along with enhanced streaming video features, and support for widgets to the free mobile browser. Since June of last year the BOLT mobile browser has been rendering Cyrillic fonts on websites, and now users can make Russian the default language for the user interface as well. New features and product enhancements make BOLT's lightning fast uncompromised browsing experience for phones of all types even better for BOLT users around the world.
As BOLT marks its first anniversary, the acclaimed mobile browser has surpassed 4 million users, streamed over 135 million minutes of video (equivalent to 256 years if played back to back), served more than 512 million pages -- as many as 3 million pages per day, and downloaded more than 132 terabytes of data.
BOLT is the only mobile browser for all types of mobile phones to support streaming video from multiple video sharing websites such as RuTube, YouTube, Yahoo, Google, MySpace and more. Now users can watch videos posted in CNN and ESPN, as well as watch embedded YouTube videos on any website.
BOLT perfectly renders Web pages just as they would be seen on desktop browsers, outscoring competing mobile browsers by earning a perfect 100 percent on the Web Standards Project's Acid3 test. The Acid3 test, created to help browser vendors ensure proper support for Web standards in their products, tests Web 2.0 dynamic Web applications and visual rendering, including Web fonts. Built in J2ME and able to operate on phones of all types, BOLT can work on an estimated 3 billion phones already in the market. A version of BOLT created specifically for BlackBerry smartphones includes all the features of BOLT but also includes default BlackBerry shortcuts and optimizations.
BOLT's Unique Capabilities Include:
-- Displays full websites just as they would appear on desktop computers
-- Fast page load speeds
-- Streams videos from popular video services such as RuTube and YouTube
-- Up to 24:1 data compression
-- Copy and paste text
-- Uploads video and photo files directly to websites from browser
-- Only major WebKit based cloud computing browser
-- Six levels of magnification
BOLT 1.7 New Features Also Include:
Widgets
Although BOLT already runs Web-based applications written in Ajax, Javascript and other Web programming languages, such as the popular Facebook game Mafia Wars and Google Docs, BOLT 1.7 is adding widget functionality. Now in beta, BOLT widgets allow users to install small self-contained Web applications that run directly from within BOLT. Because these widgets are installed directly within BOLT they load and execute faster than website-based applications, giving users a wider variety of utility for their mobile phones. BOLT users can discover, select and install specific Web apps through a BOLT Widget Gallery. BOLT's widgets are written as standard W3C widgets (www.w3.org/TR/widgets/), a standard with broad industry support.
Twitter Integration
BOLT now includes an easier way to post tweets to Twitter. BOLT 1.7 has integrated Twitter capabilities into the browser itself. Now users can post tweets directly from BOLT while they browse the Web.
Recognizing that some mobile phones currently in use cannot support the full size application and some network providers limit the size of application downloads, Bitstream also offers a light version of the BOLT mobile browser, BOLT Lite'. BOLT Lite contains all the essential features of the BOLT mobile browser, retaining BOLT's feature-rich functionality, best-of-breed download speeds and desktop PC-style page layout in a smaller package optimized for entry-level devices.
BOLT and BOLT Lite are both available for free download at http://boltbrowser.com.
About Bitstream
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream's award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company's MyFonts brand is the world's leading provider of fonts to consumers. Bitstream's Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company's latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
in Press Releases
1. Seek out popular blogs: Given the way in which search engines calculates a website page's ranking so the advantages that you will attain will be proportional to the blogs that are carrying your articles ranking. So the more popular the blog is the greater chances that your rankings will increase.
Quality link building services have minimum standards that are normally, between PR10 and PR3 for blogs that will be hosting the articles links. So this way you can be rest assured that you will have at least that much of improvement as to the sites ranking.
2. Seek more than one blog: If you want to be successful at contextual link building then make sure that you find more than one blog to host links to your articles. It is a great idea to have a list of blogs to ensure that your website, in order, for your website to improve in ranking. If you limit to just one blog it will take a long time until you see any advantages of the link building.
A good link builder will understand this fact and will try to address this issue. They will also have a list of some blogs that can fit in any niche and even a contingency plan if there is not a niche that covers your topic. There are some services are affiliated with networks of blogs which will result in your links to placed in as blogs as quick as possible.
3. Make and keep it interesting: It does not matter if your provider posts fresh articles on a daily basis, it will not be effective if all the content is on the same topic. As result the readers will not be motivated to keep coming back to your site, which will decrease the effectiveness of your efforts of link building.
The important key is to have variety. For this reason, it is vital that every post is fresh and unique that way readers will keep coming back for more. If there's something new and interesting everyday then most likely readers will return to the site. Also, remember that there more people that go to your site that you have your links, the greater chances they will click on the links.
4. Search out a good provider If you want to properly do contextual link building then, of course, you have to find a good provider that has the groundwork already thought about.
in SEO
Bolt Mobile Browser Brings The Real Web To Mobile Phones In Russian
MARLBOROUGH, MA and BARCELONA, SPAIN--(Marketwire - February 15, 2010) - Bitstream Inc. (NASDAQ: BITS) today announced a new version of the BOLT' Mobile Browser is now available with a Russian language user interface. BOLT 1.7 brings support for Russian, the most geographically widespread language of Eurasia, the most widely spoken of the Slavic languages, and the largest native language in Europe, along with enhanced streaming video features, and support for widgets to the free mobile browser. Since June of last year the BOLT mobile browser has been rendering Cyrillic fonts on websites, and now users can make Russian the default language for the user interface as well. New features and product enhancements make BOLT's lightning fast uncompromised browsing experience for phones of all types even better for BOLT users around the world.
As BOLT marks its first anniversary, the acclaimed mobile browser has surpassed 4 million users, streamed over 135 million minutes of video (equivalent to 256 years if played back to back), served more than 512 million pages -- as many as 3 million pages per day, and downloaded more than 132 terabytes of data.
BOLT is the only mobile browser for all types of mobile phones to support streaming video from multiple video sharing websites such as RuTube, YouTube, Yahoo, Google, MySpace and more. Now users can watch videos posted in CNN and ESPN, as well as watch embedded YouTube videos on any website.
BOLT perfectly renders Web pages just as they would be seen on desktop browsers, outscoring competing mobile browsers by earning a perfect 100 percent on the Web Standards Project's Acid3 test. The Acid3 test, created to help browser vendors ensure proper support for Web standards in their products, tests Web 2.0 dynamic Web applications and visual rendering, including Web fonts. Built in J2ME and able to operate on phones of all types, BOLT can work on an estimated 3 billion phones already in the market. A version of BOLT created specifically for BlackBerry smartphones includes all the features of BOLT but also includes default BlackBerry shortcuts and optimizations.
BOLT's Unique Capabilities Include:
-- Displays full websites just as they would appear on desktop computers
-- Fast page load speeds
-- Streams videos from popular video services such as RuTube and YouTube
-- Up to 24:1 data compression
-- Copy and paste text
-- Uploads video and photo files directly to websites from browser
-- Only major WebKit based cloud computing browser
-- Six levels of magnification
BOLT 1.7 New Features Also Include:
Widgets
Although BOLT already runs Web-based applications written in Ajax, Javascript and other Web programming languages, such as the popular Facebook game Mafia Wars and Google Docs, BOLT 1.7 is adding widget functionality. Now in beta, BOLT widgets allow users to install small self-contained Web applications that run directly from within BOLT. Because these widgets are installed directly within BOLT they load and execute faster than website-based applications, giving users a wider variety of utility for their mobile phones. BOLT users can discover, select and install specific Web apps through a BOLT Widget Gallery. BOLT's widgets are written as standard W3C widgets (www.w3.org/TR/widgets/), a standard with broad industry support.
Twitter Integration
BOLT now includes an easier way to post tweets to Twitter. BOLT 1.7 has integrated Twitter capabilities into the browser itself. Now users can post tweets directly from BOLT while they browse the Web.
Recognizing that some mobile phones currently in use cannot support the full size application and some network providers limit the size of application downloads, Bitstream also offers a light version of the BOLT mobile browser, BOLT Lite'. BOLT Lite contains all the essential features of the BOLT mobile browser, retaining BOLT's feature-rich functionality, best-of-breed download speeds and desktop PC-style page layout in a smaller package optimized for entry-level devices.
BOLT and BOLT Lite are both available for free download at http://boltbrowser.com.
About Bitstream
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream's award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company's MyFonts brand is the world's leading provider of fonts to consumers. Bitstream's Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company's latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
in Press Releases
Your Manuscript Is Complete - Now What's Next?
Obviously, all your good work has come to fruition and you are finally holding your completed manuscript in your hands! Of course, you have been re-reading everything many times over and, to your dismay, have always found misspellings and sentences that need improvement. It is amazing how difficult it is to detect one's own shortcoming. You virtually need to have a split personality and go over your writing with the eye of a different persona.
As the next step, you are looking for an editor. There are many freelance editors advertising their services in writers circles and it is a good method to start looking at the ones advertising at you state's Writers' centre.
There is a paramount need to ask for an editor's references, for previous authors to contact, or writing projects they have completed, their university training and for their fee. Like with resume's for job applications, everything needs to be investigated and followed-up to avoid financial and literary consequences.
Some editors prefer to have the manuscript sent to them printed out, some insist on an electronic transfer of the manuscript. Some insists on contacting you and discuss every word they find while others are happy if you tell them that you accept their improvements in advance. By approaching several editors, you get an idea of the standard fee. The rule here is that the height of the fee is no guarantee for quality and neither is paying a bit more for extra good work or payment in advance!
Once such editor I contacted is also the editor of a science fiction magazine and his correspondence was peppered with words like '˜new world order' '˜astro this' and '˜space that'! And her quoted fee, too, was astronomical! Some editors do very little work for their money, claiming that they were not '˜ghost writers', another editor insisted on being paid in advance and then did not touch my manuscript for two months. Upon cancellation of the contract, she wanted a cancellation fee. One editor seemed to be perfect in every way, but she was booked-out for almost a year with another assignments for a large publisher. One editor quoted turn-around time two weeks which was obviously far too short for a voluminous manuscript, another editor sent my manuscript back only half- way through because he's lost his interest. There are myriad things that can happen and it is very important that a first-time author checks and re-checks these editors before contracting one.
After the manuscript has been returned, physically or electronically. The author then needs to go over his writings once more and change the corrections into clear print.
Once this tedious work of probing an editor will not only result in getting a person whom you will enjoy working with really well and the waiting for the edited manuscript will be a joyful period instead of one filled with anxious nail-biting.
PETER FREDERICK
http://www.peterfrederick.org
in Self Publishing
As the next step, you are looking for an editor. There are many freelance editors advertising their services in writers circles and it is a good method to start looking at the ones advertising at you state's Writers' centre.
There is a paramount need to ask for an editor's references, for previous authors to contact, or writing projects they have completed, their university training and for their fee. Like with resume's for job applications, everything needs to be investigated and followed-up to avoid financial and literary consequences.
Some editors prefer to have the manuscript sent to them printed out, some insist on an electronic transfer of the manuscript. Some insists on contacting you and discuss every word they find while others are happy if you tell them that you accept their improvements in advance. By approaching several editors, you get an idea of the standard fee. The rule here is that the height of the fee is no guarantee for quality and neither is paying a bit more for extra good work or payment in advance!
Once such editor I contacted is also the editor of a science fiction magazine and his correspondence was peppered with words like '˜new world order' '˜astro this' and '˜space that'! And her quoted fee, too, was astronomical! Some editors do very little work for their money, claiming that they were not '˜ghost writers', another editor insisted on being paid in advance and then did not touch my manuscript for two months. Upon cancellation of the contract, she wanted a cancellation fee. One editor seemed to be perfect in every way, but she was booked-out for almost a year with another assignments for a large publisher. One editor quoted turn-around time two weeks which was obviously far too short for a voluminous manuscript, another editor sent my manuscript back only half- way through because he's lost his interest. There are myriad things that can happen and it is very important that a first-time author checks and re-checks these editors before contracting one.
After the manuscript has been returned, physically or electronically. The author then needs to go over his writings once more and change the corrections into clear print.
Once this tedious work of probing an editor will not only result in getting a person whom you will enjoy working with really well and the waiting for the edited manuscript will be a joyful period instead of one filled with anxious nail-biting.
PETER FREDERICK
http://www.peterfrederick.org
in Self Publishing
Wednesday, June 16, 2010
The Doom Of Article Marketing If Article Directory Publishing Terms Continue To Be Violated!
Writing articles and submitting them to article directories is one way of achieving online popularity and success. Many website publishers on the internet crave free articles to increase traffic to their websites, so they go to article directories and get all the free articles, relating to their niche, that they can get their hands on. All that is required for publishers to use free articles from article directories is that they leave the author's resource box or bio intact without altering it.
Most publishers around the internet follow the rules set by article directories about leaving article resource boxes unaltered. However, a very few do not'”some alter author resource boxes by removing the links and altering text sizes. In either case, the author still gets search engine traffic from the keywords used in the resource box, but they get no back links to their websites'”not a good thing to have happened when an author is trying to build up his or her site rank.
It is not exactly known whether or not some publishers purposely disable links in author's resource boxes, or they just leave them out because they don't fully understand how to implement them. Just in case, a publisher doesn't quite understand how to create links, he or she should visit webmaster resource websites to learn how to do it. It is as easy as that!
When surfing the internet, authors can see their articles being displayed on other websites and blogs. This is a great feeling of satisfaction for authors. However, it is very disappointing for authors when they see the fonts of their resource boxes reduced to micro-sized fonts that cannot be read by human with the sharpest of visions.
In one particular instance, the links to an author's resource box was still intact, which facilitated back linking to the author's website, so search engine spiders are able to see the links and follow them back to the author's website, but no benefit was gained through human viewing and interaction with the text located within the resource box because the text of the resource box was just too small'”human cannot see words that are micro-sized fonts, so they are rendered, unreadable! Such actions do not bode well for the future of free article writing and publishing.
All well established article directories clearly state that authors' resource boxes should remain intact. So, the fact that one or two publishers fail to obey the rules is disappointing. Not only does it affect the free article marketing community as a whole, but it affects how outsiders perceive the article marketing industry. They will not hold it in high regards. That is a disadvantage for us, both publishers and authors of the free article submission community.
<
Authors could stop submitting their articles and begin to sell them instead. In fact, there is an industry for the selling of articles also. There are sites that pay authors for their articles. This is big business. This would mean that authors would give up their exclusive rights to their articles in exchange for money. This sector of the article writing community could easily become more popular and provide a better option for authors if they suddenly realize that there are no benefits in submitting articles to free article directories. Consequently, the quality of articles submitted to article directories would therefore decrease, putting article submission directories and online publishers at a disadvantage. A few of these disadvantages is shown below.
Article directories would begin to see an increase in low quality articles; they may see more blatant advertisement-type articles than they are seeing now. Visitors coming to a publisher's website to read information would begin to see low quality articles, not a good thing for publishers. So, we see here that not only would the article directory suffer, but the publisher would also.
One or two bad apples spoil the entire bunch, and the good ends up suffering for the bad. Not abiding by publishing guidelines and rules set forth by article directories of how to properly display article resource boxes, will make article directories implement stricter rules, which will make it even more difficult for publishers to publish free articles on their websites.
The author and articles directory deserve credit, so they should be given proper credits. If it wasn't for article directories, there wouldn't be the opportunity to freely distribute articles on our websites to increase traffic. What if it was only newspapers that existed on the internet and not article directories? What would we be doing to promote our websites? We would be paying hundreds of dollars to online newspapers just to promote our websites and online businesses. That is what we would be doing! So, let us come together and preserve our industry and article marketing community. It only makes sense!
Let us protect the integrity of our industry and let it become as credible as possible, so the non article marketer or non article publisher can respect our article marketing community and give it credence. This is important for the future of our article marketing success. The more others find it credible is the more they will talk about it and promote it for us'”the more credibility received, the higher the perceptions of people not in the field of article marketing.
in Internet Marketing
Most publishers around the internet follow the rules set by article directories about leaving article resource boxes unaltered. However, a very few do not'”some alter author resource boxes by removing the links and altering text sizes. In either case, the author still gets search engine traffic from the keywords used in the resource box, but they get no back links to their websites'”not a good thing to have happened when an author is trying to build up his or her site rank.
It is not exactly known whether or not some publishers purposely disable links in author's resource boxes, or they just leave them out because they don't fully understand how to implement them. Just in case, a publisher doesn't quite understand how to create links, he or she should visit webmaster resource websites to learn how to do it. It is as easy as that!
When surfing the internet, authors can see their articles being displayed on other websites and blogs. This is a great feeling of satisfaction for authors. However, it is very disappointing for authors when they see the fonts of their resource boxes reduced to micro-sized fonts that cannot be read by human with the sharpest of visions.
In one particular instance, the links to an author's resource box was still intact, which facilitated back linking to the author's website, so search engine spiders are able to see the links and follow them back to the author's website, but no benefit was gained through human viewing and interaction with the text located within the resource box because the text of the resource box was just too small'”human cannot see words that are micro-sized fonts, so they are rendered, unreadable! Such actions do not bode well for the future of free article writing and publishing.
All well established article directories clearly state that authors' resource boxes should remain intact. So, the fact that one or two publishers fail to obey the rules is disappointing. Not only does it affect the free article marketing community as a whole, but it affects how outsiders perceive the article marketing industry. They will not hold it in high regards. That is a disadvantage for us, both publishers and authors of the free article submission community.
<
Authors could stop submitting their articles and begin to sell them instead. In fact, there is an industry for the selling of articles also. There are sites that pay authors for their articles. This is big business. This would mean that authors would give up their exclusive rights to their articles in exchange for money. This sector of the article writing community could easily become more popular and provide a better option for authors if they suddenly realize that there are no benefits in submitting articles to free article directories. Consequently, the quality of articles submitted to article directories would therefore decrease, putting article submission directories and online publishers at a disadvantage. A few of these disadvantages is shown below.
Article directories would begin to see an increase in low quality articles; they may see more blatant advertisement-type articles than they are seeing now. Visitors coming to a publisher's website to read information would begin to see low quality articles, not a good thing for publishers. So, we see here that not only would the article directory suffer, but the publisher would also.
One or two bad apples spoil the entire bunch, and the good ends up suffering for the bad. Not abiding by publishing guidelines and rules set forth by article directories of how to properly display article resource boxes, will make article directories implement stricter rules, which will make it even more difficult for publishers to publish free articles on their websites.
The author and articles directory deserve credit, so they should be given proper credits. If it wasn't for article directories, there wouldn't be the opportunity to freely distribute articles on our websites to increase traffic. What if it was only newspapers that existed on the internet and not article directories? What would we be doing to promote our websites? We would be paying hundreds of dollars to online newspapers just to promote our websites and online businesses. That is what we would be doing! So, let us come together and preserve our industry and article marketing community. It only makes sense!
Let us protect the integrity of our industry and let it become as credible as possible, so the non article marketer or non article publisher can respect our article marketing community and give it credence. This is important for the future of our article marketing success. The more others find it credible is the more they will talk about it and promote it for us'”the more credibility received, the higher the perceptions of people not in the field of article marketing.
in Internet Marketing
Video Marketing: A New Progressive Way To Market Your Business
Online video marketing is becoming more common these days and if you haven't adopted this lucrative method for yourself you're really missing the boat. Video marketing offers this profit potential by bringing targeted traffic to your website at minimal cost; it is definitely a marketing method that you should try. Many top Internet marketers have used this marketing medium to grow their online businesses and are still reaping in the benefits. The following outlines the best way to kick off your video marketing campaign and maximize the potential that you can reach with it:
Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
in Newsletters
Make sure Your Videos Are Simple To Follow And Short
Once you have your video ready for marketing and a video distribution site picked out, such as YouTube, you need to be sure you use business related keywords or phrases in your tag line. By using keywords in a strategic manner, it will make it considerably easier for potential customers to run across your videos. For instance, if your video deals with "mortgage", you can't tag it with a keyword such as "vacation", even if this particular keyword has a high search volume. Using only the keywords that you know match your video's content is a crucial aspect to finding success in the lucrative video industry. If you put the appropriate tags fitting to your niche market, your search engine rankings will also increase.
The Call to Action: Proper Placement in the Video <
Don't let yourself confuse your target market with something else or vice versa. Therefore, you have to be certain about who exactly is your target audience, know what they are searching for, understand them, and understand what they are in need of. No matter what kind of marketing you use, it's all based around the level at which your customers can be appeased. If you're going to sell a product/service on the web, then you should know the market demographic so that you have a clear idea on how to increase your sales. In thinking about what is going to be in your video, keep your target market in mind, you want to make sure every video is addressing a current demand or need.
Video marketing has become one of the most innovative and responsive ways to differentiate yourself from the others. If you've never considered making internet video marketing part of your business' campaigns you don't know how much potential traffic you're losing every day. Video sharing is widely popular on the internet and sites such as Youtube have huge audiences just waiting to be tapped into, people not only use these videos as entertainment but as a way to influence their own purchasing decisions. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
in Newsletters
Friday, May 14, 2010
Authentic Marketing: How To Set Yourself Apart From Others
A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields.
The good news is you set yourself apart just by being born. People forget that. The nature of your unique life makes you different and makes you unique. I call this your intuitive intelligence.
You have not lived the same life that I have lived and neither has anyone else. Even if we have the same training and we sat down and decided to teach the exact same model to people, it would be different because we are different people.
Hold your hand up in front of you right now. No one shares those finger prints. Your marketing style, your business style, and your message all reflect that uniqueness.
Get off of the marketing hamster wheel for a while and ask yourself the question: "why did you get into this game to begin with?" There is a reason that you are reading this article. There is a reason that you're doing the business you're doing.
Someone reading this lost a significant amount of weight. Someone reading this made it through a serious illness. Someone reading this helped a child through a diagnosis. Someone reading this got divorced and they thrived through it. Someone reading this changed their lifestyle through health and wellness. Someone reading this built a business out of nothing.
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Continually telling my story has been the most powerful business building strategies I have ever implemented, and it comes completely naturally because it's my story. Framing it in a way that underlines my movement and the changes I want to see in the world helps me attract perfect clients.
Everyone has a story and any business must have a movement and a mission driving it. Don't lose sight of the fact that it is your story that is going to heal people.
When I started my business, I finally got off my butt and decided to do something and change something. I came across coaching. I didn't have a clue how to market. It was hard and it was painful, and there were some really difficult pieces.
Through that experience I healed a lot in myself, I healed a lot in other people, and I now have this really brilliant gift. I know that my purpose on this earth is to help people heal their shame around money and use marketing and business building as the tools to do that.
Keep it simple. Go back to the reason you got into your business or the field you're in to begin with, whether you are an energy worker or a life coach or a marketing consultant. Why did you start this to begin with? Because that's what you've lost sight of if you don't have the energy to share your movement in a way that differentiates yourself from others.
in Marketing Tips
The good news is you set yourself apart just by being born. People forget that. The nature of your unique life makes you different and makes you unique. I call this your intuitive intelligence.
You have not lived the same life that I have lived and neither has anyone else. Even if we have the same training and we sat down and decided to teach the exact same model to people, it would be different because we are different people.
Hold your hand up in front of you right now. No one shares those finger prints. Your marketing style, your business style, and your message all reflect that uniqueness.
Get off of the marketing hamster wheel for a while and ask yourself the question: "why did you get into this game to begin with?" There is a reason that you are reading this article. There is a reason that you're doing the business you're doing.
Someone reading this lost a significant amount of weight. Someone reading this made it through a serious illness. Someone reading this helped a child through a diagnosis. Someone reading this got divorced and they thrived through it. Someone reading this changed their lifestyle through health and wellness. Someone reading this built a business out of nothing.
<
Continually telling my story has been the most powerful business building strategies I have ever implemented, and it comes completely naturally because it's my story. Framing it in a way that underlines my movement and the changes I want to see in the world helps me attract perfect clients.
Everyone has a story and any business must have a movement and a mission driving it. Don't lose sight of the fact that it is your story that is going to heal people.
When I started my business, I finally got off my butt and decided to do something and change something. I came across coaching. I didn't have a clue how to market. It was hard and it was painful, and there were some really difficult pieces.
Through that experience I healed a lot in myself, I healed a lot in other people, and I now have this really brilliant gift. I know that my purpose on this earth is to help people heal their shame around money and use marketing and business building as the tools to do that.
Keep it simple. Go back to the reason you got into your business or the field you're in to begin with, whether you are an energy worker or a life coach or a marketing consultant. Why did you start this to begin with? Because that's what you've lost sight of if you don't have the energy to share your movement in a way that differentiates yourself from others.
in Marketing Tips
Tuesday, May 11, 2010
Avoiding Dot-Cons: On Internet Business Scams
internet advertising
Internet Business scams abound. And you probably figured out why; it is because there are a lot of people who do fall for the earn insert-6-digit-amount-in-4-weeks schemes.
Well, some people, especially those who pioneered a market niche or came up with a revolutionary application or method, do earn serious bucks, such as Google or Amazon and E-bay. There are also marketing consultants (the real ones, at least) who know what they are doing and what they are talking about, and earn income by mentoring dedicated people who want to try their luck, and their marketing skills, online.
The thing is there are actually a lot of ways to earn a quick buck online, especially for not-so-honest people. If you are thinking of starting an online business by acquiring that internet business opportunity that some random fellow sent you an e-mail about, you might want to keep these things in mind in order to make sure that you will not fall a victim to internet business scams
What changes hands?
While there are legitimate Multi-level marketing businesses, there are pyramiding schemes that masquerade as MLM firms. You have to be very careful and check whether the income is commission-based or member-recruitment-based. Most fly-by-night businesses actually sell distributorship instead of products. In this case, take a step backward and ask yourself - is it really necessary to acquire distributorship for that price? If the product is a market leader, that is a possibility, but take note that reputable companies would normally let you sell pr advertise their product, and let you earn part of the profit, instead of selling you some run-of-the-mill website.
However, do not confuse MLMs with two-tier affiliate programs where you can 'link' your site to a 'middleman' who will earn a cut from another company by the sales or traffic you generate. This might work, and some actually take advantage of this. But you can always eliminate the middleman and be the affiliate yourself, right?
What are the so-called add-ons?
Some of these con artists would tell you that they can give you a bonus by letting you have 'free advertising' in dozens of search engines. Most people would like this idea, since everybody knows that search engines are a sure-fire way to gain traffic and eventually earn brand recognition. However, only a handful of these search engines deliver considerable traffic (Google, Yahoo, MSN, Dogpile, to name a few), and the others are relatively insignificant. So why would you care for that 'free advertising'?
How wonderful is wonderful?
Most people fall for internet business scams because of much hyped-up 'wonderfulness'. Some would tell you that they can generate 50,000 clicks or site visitors in a day, when the truth is, they could not even guarantee a hundred. Others will tell you that you can earn, say a hundred grand, without telling you that it will actually take 20 years. Some of these 'offers' do not give you what you were promised and it is up to you, to find out whether they could or couldn't. When checking into a company's background, do not be fooled by testimonials, guarantees and huge income potentials. You can check a company's trustworthiness by checking whether it is a Better Business Bureau member, for starters.
When all else fails, remember that if it is too good to be true, it probably isn't. Note that the operative word is 'probably'. There are offers that are blatant internet business scams and others are much more difficult to spot and might even be legitimate. You might miss out on an opportunity; however, when you are about to shell out hard-earned money for that opportunity, sometimes it is good to investigate whether what is offered is a gift, or a burden.
Internet Business scams abound. And you probably figured out why; it is because there are a lot of people who do fall for the earn insert-6-digit-amount-in-4-weeks schemes.
Well, some people, especially those who pioneered a market niche or came up with a revolutionary application or method, do earn serious bucks, such as Google or Amazon and E-bay. There are also marketing consultants (the real ones, at least) who know what they are doing and what they are talking about, and earn income by mentoring dedicated people who want to try their luck, and their marketing skills, online.
The thing is there are actually a lot of ways to earn a quick buck online, especially for not-so-honest people. If you are thinking of starting an online business by acquiring that internet business opportunity that some random fellow sent you an e-mail about, you might want to keep these things in mind in order to make sure that you will not fall a victim to internet business scams
What changes hands?
While there are legitimate Multi-level marketing businesses, there are pyramiding schemes that masquerade as MLM firms. You have to be very careful and check whether the income is commission-based or member-recruitment-based. Most fly-by-night businesses actually sell distributorship instead of products. In this case, take a step backward and ask yourself - is it really necessary to acquire distributorship for that price? If the product is a market leader, that is a possibility, but take note that reputable companies would normally let you sell pr advertise their product, and let you earn part of the profit, instead of selling you some run-of-the-mill website.
However, do not confuse MLMs with two-tier affiliate programs where you can 'link' your site to a 'middleman' who will earn a cut from another company by the sales or traffic you generate. This might work, and some actually take advantage of this. But you can always eliminate the middleman and be the affiliate yourself, right?
What are the so-called add-ons?
Some of these con artists would tell you that they can give you a bonus by letting you have 'free advertising' in dozens of search engines. Most people would like this idea, since everybody knows that search engines are a sure-fire way to gain traffic and eventually earn brand recognition. However, only a handful of these search engines deliver considerable traffic (Google, Yahoo, MSN, Dogpile, to name a few), and the others are relatively insignificant. So why would you care for that 'free advertising'?
How wonderful is wonderful?
Most people fall for internet business scams because of much hyped-up 'wonderfulness'. Some would tell you that they can generate 50,000 clicks or site visitors in a day, when the truth is, they could not even guarantee a hundred. Others will tell you that you can earn, say a hundred grand, without telling you that it will actually take 20 years. Some of these 'offers' do not give you what you were promised and it is up to you, to find out whether they could or couldn't. When checking into a company's background, do not be fooled by testimonials, guarantees and huge income potentials. You can check a company's trustworthiness by checking whether it is a Better Business Bureau member, for starters.
When all else fails, remember that if it is too good to be true, it probably isn't. Note that the operative word is 'probably'. There are offers that are blatant internet business scams and others are much more difficult to spot and might even be legitimate. You might miss out on an opportunity; however, when you are about to shell out hard-earned money for that opportunity, sometimes it is good to investigate whether what is offered is a gift, or a burden.
Monday, March 15, 2010
5 Key Steps To Building A Massive Responsive List
If you're looking to create a large responsive list, you're going to find that there are some great tips to follow. You have to make sure that you keep in mind that these things take time sometimes, and no one starts on day one with a huge success. Building a list over time is the real key to making sure that you have targeted traffic for long periods of time, and not just a flash in the pan array of random hits and misses. Most people subscribe to mailing lists and never confirm via email, so it's important to make sure you're offering double opt-in mailing lists that let the end user have control over their inbox. If you are not careful you'll be marked as a spam artist, so make sure you're not too controlling in this endeavor.
One of the easiest ways to make sure that you build a large responsive list is to add a subscriber form on your website. If you tie that form with a an auto-responder you're going to find that these things can really help you grow your list, no matter what time of day it is. By using a good auto-responder you'll be able to make sure you're sending out targeted emails to people without worry of being accused of spamming people.
Another step into building a large responsive list, is to add your subscription email address to the signature of each of the emails you send out. By doing so you make sure that everyone that you contact will have an open door to subscribe to your list and keep posted with whatever you're doing. Also, add your subscription email address to paperwork you might send out, and every piece of paper that your office promotes in general. That means that you'll get fresh eyes on all your media no matter how small.
Another key step in regards to building a large responsive list is to offer something free up front. Now, the up front freebie should be better than simply random information. You have to make sure that you push a quality piece of audio, video, or ebook. Consider your audience in this matter. Compare the freebie and ask yourself if it is something that you would like for free, and you'll never fail to convert new users to your list.
If you're going to make a go at building a large responsive list, you're also going to have to make sure that you are up front with your subscribers. Make sure that you advice your subscribers as to how many emails you'll be sending out, so that they are fully aware of what they are signing up for. Remember, giving the consumer the most options will help you in the long term. The last major thing that we can offer in regards to building a list is to make sure that you have an opt-out in every email that is clearly listed. Make sure that your subscribers can leave the list at any time, and you'll find that many will stay longer than many others.
in Internet Marketing
One of the easiest ways to make sure that you build a large responsive list is to add a subscriber form on your website. If you tie that form with a an auto-responder you're going to find that these things can really help you grow your list, no matter what time of day it is. By using a good auto-responder you'll be able to make sure you're sending out targeted emails to people without worry of being accused of spamming people.
Another step into building a large responsive list, is to add your subscription email address to the signature of each of the emails you send out. By doing so you make sure that everyone that you contact will have an open door to subscribe to your list and keep posted with whatever you're doing. Also, add your subscription email address to paperwork you might send out, and every piece of paper that your office promotes in general. That means that you'll get fresh eyes on all your media no matter how small.
Another key step in regards to building a large responsive list is to offer something free up front. Now, the up front freebie should be better than simply random information. You have to make sure that you push a quality piece of audio, video, or ebook. Consider your audience in this matter. Compare the freebie and ask yourself if it is something that you would like for free, and you'll never fail to convert new users to your list.
If you're going to make a go at building a large responsive list, you're also going to have to make sure that you are up front with your subscribers. Make sure that you advice your subscribers as to how many emails you'll be sending out, so that they are fully aware of what they are signing up for. Remember, giving the consumer the most options will help you in the long term. The last major thing that we can offer in regards to building a list is to make sure that you have an opt-out in every email that is clearly listed. Make sure that your subscribers can leave the list at any time, and you'll find that many will stay longer than many others.
in Internet Marketing
Sunday, January 10, 2010
Ink Toner Vs. Ink Cartridge- What's The Real Difference?
Deciding between ink toner and an ink cartridge? There are several things to consider- cost, quality and availability. An inkjet printer uses ink cartridges, while a laser printer uses ink toner. The equipment varies in price and so do the ink supplies. So how do you decide whether ink toner or an ink cartridge is the right option for you?
When people think laser printer, they think big and expensive- and that includes ink toner. Ink jet printers, on the other hand, use ink cartridges, which seem much less expensive. After all, you can pick up an ink cartridge for as low as $10 - $20, while toner will set you back as much as $70 or more, right? While the initial outlay might seem to answer the question of cost, there is more here than meets the eye.
An inkjet printer can produce a page at a rate of 2-3 ppm, while a laser printer can knock out about 9-10 ppm. If speed is your only criterion, then laser is undoubtedly the way to go. While speed is certainly important to most of us, quality and budget are also key factors.
The quality factor depends on what you are printing. Photos? Inkjet is your answer. Text- probably laser, most of the time. If it's about volume, again the laser printer is your pick. For many people however, the bottom line comes down to cost.
The short answer is an inkjet printer cost less than a laser printer. While laser printers have certainly come down in price in recent years, you can still get an inkjet printer for less than half the price. You can get a high quality inkjet printer for around $100- $150. A high quality laser printer will cost twice that much, or more. The initial outlay for hardware doesn't address the whole issue, however. For a more complete answer, you need to look at the operating cost.
Ink toner is usually a more expensive purchase than an inkjet cartridge. If your only consideration is how much cash you put out in the checkout line, and then go with an inkjet cartridge. If you're talking budget – and cost per page to produce- then you may be surprised at the affordability of ink toner.
A typical ink toner cartridge will cost between $50 and $60. It will produce somewhere between 2000 and 3000 pages. That breaks down to a cost per page of 2– 2.5 cents per page. The average inkjet cartridge costs between $20- $30. It will produce about 400-500 pages, costing 4-6 cents a page.
in Hardware
When people think laser printer, they think big and expensive- and that includes ink toner. Ink jet printers, on the other hand, use ink cartridges, which seem much less expensive. After all, you can pick up an ink cartridge for as low as $10 - $20, while toner will set you back as much as $70 or more, right? While the initial outlay might seem to answer the question of cost, there is more here than meets the eye.
An inkjet printer can produce a page at a rate of 2-3 ppm, while a laser printer can knock out about 9-10 ppm. If speed is your only criterion, then laser is undoubtedly the way to go. While speed is certainly important to most of us, quality and budget are also key factors.
The quality factor depends on what you are printing. Photos? Inkjet is your answer. Text- probably laser, most of the time. If it's about volume, again the laser printer is your pick. For many people however, the bottom line comes down to cost.
The short answer is an inkjet printer cost less than a laser printer. While laser printers have certainly come down in price in recent years, you can still get an inkjet printer for less than half the price. You can get a high quality inkjet printer for around $100- $150. A high quality laser printer will cost twice that much, or more. The initial outlay for hardware doesn't address the whole issue, however. For a more complete answer, you need to look at the operating cost.
Ink toner is usually a more expensive purchase than an inkjet cartridge. If your only consideration is how much cash you put out in the checkout line, and then go with an inkjet cartridge. If you're talking budget – and cost per page to produce- then you may be surprised at the affordability of ink toner.
A typical ink toner cartridge will cost between $50 and $60. It will produce somewhere between 2000 and 3000 pages. That breaks down to a cost per page of 2– 2.5 cents per page. The average inkjet cartridge costs between $20- $30. It will produce about 400-500 pages, costing 4-6 cents a page.
in Hardware
