One of the main ways Google used to define pagerank is by the number of backlinks to your website. But it's not all about quantity either. Quality has a lot to do with it as well. The other thing they look at is how many relevant backlinks you have. Even a PR3 one way backlink from a website in your niche is much more powerful than a PR3 website that is not related to your niche. But remember the Golden Link Rule, any link from any website has more value than no link.
Here are some of the best sources for One-Way Incoming Links.
1.) Article Directories - There are hundreds of them out there, but the Article Directories you should concern yourself with are the top 10 directories. Writing Articles is very important, and we make a full time living and it is 90% of our incoming link strategy. This is one technique you do not want to dismiss.
2.) Directory Submissions - Use a good Directory Submission Service just one time. This will cause hundreds of Unique IP's to point to your site.
3.) Create a Video - Create at least one Video to your website. It could be a screen capture video using some software like Camtasia, or a real video. Always include your URL at the bottom of the video. Most importantly, include the URL of your website in the front of your description before you submit your video. This way visitors can easily click through to your website. It will also show the search engines your site is important. Submit these to about 30 of the top video submission sites.<
4.) Press Releases - Write up a Press Release and use your primary keyword in your Anchor Text. This will create another entirely new set of IP Addresses to link back to you. We've used PR Web for our retail stores. Every time we've submitted a Press Release we've made back what we spent in direct sales, which made the Press Release free.
5.) Post On Relevant Blogs - Participate in the comments section on relevant blogs related to your Niche. Do a Google Search on "your niche" + Blogs. You'll find lots of them popup. These days many more webmasters love to receive comments that are well thought out and unique. Try to make them at least 4 sentences.
The other rule when it comes to backlinks is to make sure you get them from a variety of different sources. Don't get them all from one place. This makes Google think your website is very important, and this is what you're striving for. Just about any business will benefit greatly from these strategies. But don't forget your on-site SEO as well. Make sure your website is optimized for the keywords you want to rank for.
There are many other techniques we know of to get more backlinks to your website. Just let us know if you want us to discuss these with you for free.
in SEO
Tuesday, February 15, 2011
Sunday, February 13, 2011
Realtor Blogs: The Good, The Bad, And The Ugly
As a realtor, your blog can be a valuable tool to help attract people to your website and express yourself in a more casual way than you can on your professional website; or, your blog can be a boring collection of graphs and pasted articles from other sources that say nothing about you or your area of expertise. Unfortunately, many blogs seem to fall into this latter category because many realtors think that their blog needs to be only about real estate and many of them seem to think that clients would rather read real estate news written by an "authority" than hear what their realtor has to say.
Your blog can be looked at as an extension of your personality; it can be an ideal way to let your clients (or potential clients) get an idea about who you are as a person. Don't just blog about boring old stats, let people know what's going on in your area! The average person doesn't want to read a pile of graphs about housing statistics; they'd rather have you tell them in your own words.
Blogging can also establish you as an expert in some kind of niche properties. Do you know all about restoring Victorian-era homes? Are you an expert in horse ranches? You can use your blog to showcase some of your knowledge about things that you have expansive background or training in. The big benefit here is that search engines will recognize that your blog is full of expert information
Search engines also don't like copy/pasted articles, because they are not unique content. So, you will need to actually write your own posts or have someone write them for you. You can write about current events going on nationally or in your area, but summarize what the issue is and add a link to the article about it and incorporate your opinion or original perspective on it. No one is going to come to your blog to read about articles that are all over the news sites. Blogs that are updated frequently are looked upon more favourably by search engines; however, it is better to only make an original post once a week than it is to post regurgitated information three times a week.
So, don't be scared of sharing your voice through your blog posts; write the way you speak and let your personality shine through. Don't be afraid to be funny, though keep your humour appropriate. Your blog can help you connect with clients and show them that you're a person with an opinion, not just a pretty face.
in Blogging
Your blog can be looked at as an extension of your personality; it can be an ideal way to let your clients (or potential clients) get an idea about who you are as a person. Don't just blog about boring old stats, let people know what's going on in your area! The average person doesn't want to read a pile of graphs about housing statistics; they'd rather have you tell them in your own words.
Blogging can also establish you as an expert in some kind of niche properties. Do you know all about restoring Victorian-era homes? Are you an expert in horse ranches? You can use your blog to showcase some of your knowledge about things that you have expansive background or training in. The big benefit here is that search engines will recognize that your blog is full of expert information
Search engines also don't like copy/pasted articles, because they are not unique content. So, you will need to actually write your own posts or have someone write them for you. You can write about current events going on nationally or in your area, but summarize what the issue is and add a link to the article about it and incorporate your opinion or original perspective on it. No one is going to come to your blog to read about articles that are all over the news sites. Blogs that are updated frequently are looked upon more favourably by search engines; however, it is better to only make an original post once a week than it is to post regurgitated information three times a week.
So, don't be scared of sharing your voice through your blog posts; write the way you speak and let your personality shine through. Don't be afraid to be funny, though keep your humour appropriate. Your blog can help you connect with clients and show them that you're a person with an opinion, not just a pretty face.
in Blogging
