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Tuesday, January 11, 2011

Gain Relevant Links By Following 3 Important Tips

If you want to increase your website's search engine ranking and its chance of success, you need to take advantage of link building. Google and other search engines determine a website's importance by both the quantity and quality of the back links. The more links you have going to your website the higher the page ranking will be. In this article we will talk about three easy and effective methods to build quality links.

Link Acquisition from Partner Websites

Recently, marketers have been less creative when it comes to building links and have continued to use the traditional methods. Marketers either do not know about or choose to ignore advertising as a progressive method of link building. This is too bad because its a great way to earn backlinks and drive traffic to your site. There are some rules to follow. You cannot just place ads on sites randomly and expect them to produce any results, you need to place your ads on sites where it makes sense. All ads increase the amount of links you have, whether they are classified ads or complete banner ads. You can easily test different advertising venues, strategies, and cost comparisons, because it's an enormous market. Don't go gung-ho right after you create it and place your advertisement on every website you can find. You want to do small test runs with different types of advertising, then track them, analyze them, and figure out which ones are performing best. Then expand on those.

When building backlinks, focus on those that are permanent or long-lasting.

Manual back links have benefits but require a bigger time devotion. However, you will see that building backlinks manually can be a very beneficial use of your time. You can combine these efforts with the automated link building efforts for even better results. Let's take the example of EzineArticles.com, which is considered the best among the other article directories, and can be utilized the build some really strong backlinks. The time you invest will pay off when you start to drive more traffic to your website and see a huge boost in traffic. Therefore, stop wasting your time trying to get backlinks for other sources, put your efforts into getting article published with sites like EzineArticles.com and GoArticles.com. once again, your goal is to reap the highest benefit possible from the least amount of work.


Put Your Links in Anchor Text

Anchoring your links within text will provide higher quality links to your website. And these will get the attention of the search engines. The anchor text is just the text that contains your link. A lot of SEO experts have defined how important anchor text is since Google is impressed with any link that is binded within this type of text. You should use your target keyword in the anchor text of your link for the best results. It is not necessarily the best idea to to include your company's name in the anchor text. But you need to be careful of what type of keywords you insert; they have to be relevant to your link. If you get carried away and try using keywords that have no relation to your site, there is a risk of being penalized by Google. Now you have the information you need to go out there and build high-quality, rank-building links.
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